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5 Key Metrics for ABM Success

By From the CEO

As Account-Based Marketing (ABM) makes its way into core demand gen practices at B2B companies, a key challenge many marketers face is establishing a simple framework for measuring program success.

In this post, see how our 5-metric framework (Coverage, Awareness, Reach, Engagement, Impact) can help you demonstrate value from your campaigns for goals ranging from prospecting, to customer upsell / cross sell, competitive switch, partner influence and more.

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