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Silverpop

Kwanzoo is a Silverpop integration partner. Kwanzoo’s cloud-based marketing platform integrates all targeted display programs, including account-based marketing, retargeting, and personalized display campaigns, with direct lead capture into the Silverpop platform. Go beyond clicks, and capture account-level insights into Silverpop and your CRM.
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Capture all lead data directly into Silverpop

Boost top-of-funnel leads with site retargeting, engage prospects with email retargeting, and target key account lists with account-based marketing, all with direct lead capture in the Silverpop platform.

Boost Top-of-Funnel Leads with In-banner Form Ads

Capture prospect data (e.g. first name, last name, work email, company, etc) directly inside your display ads, and drop into your Silverpop database. Stage, enrich, and verify leads in the Kwanzoo platform. Easily post data into Silverpop to eliminate test and junk leads.

Capture Account Level Insights from Clicks

Track engagement with your ads. Go beyond ad clicks, and record engagement and activity data by users at target accounts directly into your Silverpop database and CRM

Personalize Ads to Anon Visitors

Personalize ads to anonymous visitors based on IP (and account attributes derived from IP - domain, industry, revenue, employee size and more) and 3rd party data, for more targeted messaging and higher conversion rates.

Conversion Suppression with Retargeting

Suppress Silverpop contacts post-conversion from your retargeting programs to optimize media costs, and focus strictly on net new prospecting.