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Marketo

Kwanzoo is a Marketo Launchpoint technology partner. Kwanzoo's All-in-One retargeting and ABM platform is fully integrated with Marketo.
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Kwanzoo’s Marketo Integration

Kwanzoo’s cloud-based platform enables running a range of targeted display programs all fully integrated with Marketo. Run site retargeting with direct lead capture from ads into the Marketo platform. Run email retargeting programs using Marketo email lists. Personalize ads with account-level and third party data-driven personalization. Capture account-based insights into Marketo and your CRM.

Boost Top-of-Funnel Leads with In-banner Form Ads

Capture prospect data (e.g. first name, last name, work email, company, etc) directly inside your display ads, and drop into your Marketo database. Stage, enrich, and verify leads in the Kwanzoo platform. Easily post data into Marketo to eliminate test and junk leads.

Capture Account and Known Contact Insights from Clicks

Track engagement with your ads. Go beyond ad clicks, and record engagement and activity data by known contacts and target accounts directly into your Marketo database and CRM

Personalize Ads to Anon Visitors

Personalize ads to anonymous visitors based on IP (and account attributes derived from IP - domain, industry, revenue, employee size and more) as well as 3rd party data, to drive targeted messaging and higher conversion rates.

Conversion Suppression with Retargeting

Suppress converted contacts from your retargeting programs to optimize media costs, and focus strictly on net new prospecting.