Oracle|Eloqua and Oracle Marketing Cloud

Kwanzoo’s targeted display programs are fully integrated with Oracle|Eloqua & Oracle Marketing Cloud. Kwanzoo is an OMC Appcloud technology partner and Oracle Fusion CRM partner.

Seamless Eloqua Integration

Capture insights on both anonymous buyers and known contacts from ABM programs, delivered right into your Oracle|Eloqua Custom Data Objects (CDOs). Target key accounts with account-based marketing, while personalizing the ad experience using Eloqua data. Drive deeper engagement beyond first touch ABM ads with second touch retargeted ads. Save on media costs by specifically retargeting known contacts in Eloqua with tailored messages. Boost top-of-funnel leads with in-banner form ads with lead capture directly into Eloqua, and nurture more Known contacts.
  • Capture Insights on Anonymous Buyers and Known Contacts.
    Track engagement from your target accounts as your run ABM programs against the accounts. Deliver insights on anonymous buyers and known contacts right into Oracle|Eloqua from ad clicks and website visits. Track entire visitor journeys and interaction timeline, to give your sales team actionable insights on specific buyers to engage at target accounts.

  • Personalize Ads Using Kwanzoo’s Real-time Personalization Rules
    Personalize ads to known Eloqua contacts and anonymous buyers based on their account information (account IP - domain, industry, revenue, employee size and more). Kwanzoo uniquely identifies the buyer’s account affiliation from third party cookie data (Oracle Bluekai, Bombora, others). This boosts the number of buyers who receive targeted messaging to drive higher engagement and conversion rates.

  • Known Contact Suppression with Site Retargeting
    Kwanzoo’s retargeting rules engine allows you to suppress known Eloqua contacts from your site retargeting programs, so you can efficiently focus your media spend on net new prospects.

  • Boost Top-of-Funnel Leads with In-banner Form Ads
    Capture leads (first name, last name, work email, company, more) directly inside your display ads, and drop into Eloqua. Map Kwanzoo fields to your Eloqua contact records to capture leads in real time.

Capture Ad Clicks and Website Visits

Track engagement with your ads. Go beyond ad clicks, and record engagement and activity data by known contacts and target accounts directly into your Eloqua database and CRM

Personalize Ads to Known Contacts and Anon Visitors

Personalize ads to known Eloqua contacts, anonymous visitors based on IP (and account attributes derived from IP - domain, industry, revenue, employee size and more) and 3rd party data, for more targeted messaging and higher conversion rates.

Known Contact Suppression with Retargeting

Suppress known Eloqua contacts from your retargeting programs to optimize media costs, and focus strictly on net new prospecting.

Boost Top-of-Funnel Leads with In-banner Form Ads

Capture prospect data (e.g. first name, last name, work email, company, etc) directly inside your display ads, and drop into your Eloqua database. Stage, enrich, and verify leads in the Kwanzoo platform. Easily post data into Eloqua to eliminate test and junk leads.

The Adaptive ABM Handbook

By Events

Are you planning B2B account-based marketing programs for 2019? The market has changed! In this comprehensive, 50-page Ebook understand the what and why of ABM,…

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