|
Managed Content Assets
|
Website pages, Landing pages, Email templates
|
Interactive marketing & ad units, smart banners
|
|
Managed Data
|
Prospects, Leads, Opportunities, Website Interactions, Asset Downloads
|
Engagement, Prospect Intent (Poll & Survey Data), Social Sharing, Asset Downloads
|
|
Types of Business Rules
|
Lead scoring, Account stages
|
Dynamic serving of creative & content mapped to individual
|
|
Message Testing
|
On landing pages and website pages only
|
Easy A/B testing of messages and offers everywhere
|
|
Lead Capture
|
On landing pages only
|
Capture leads everywhere, no landing pages needed
|
|
Lead Scoring
|
On landing pages & inside nurturing emails only
|
Score leads everywhere, track inside marketing automation.
|
|
Progressive Profiling
|
Landing pages only, with complex logic and rules
|
Easy prospect profiling across channels, over multiple digital touches
|
|
Prospect Segmentation
|
Limited options, complex logic and rules
|
Easily segment prospects everywhere, with smart polls & mini-surveys
|
