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5 New Ways to Accelerate Demand.


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Gain More Insights on Prospects in the Mid and Lower Funnel


Kwanzoo helps you address these key mid-and-lower-funnel challenges:

Leverage Your Relationship Data

Kwanzoo taps into relationship data into your marketing automation or CRM system in new ways to optimize your demand generation:


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    Personalize marketing content, offers and messages based on what you already know about the prospect in your marketing automation database.
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    Dramatically increase the engagement and click-throughs on your marketing promotion offers across channels.
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    Accelerate your lead scoring and increase your lead nurturing opportunities.

Segment and Profile Your Prospects

Are you sending emails to 1000s to 10000s of users, and looking for ways to better target you marketing offers? Does your website get 1000s of hits a day, and you need to learn more about your visitors and prospects, to serve more relevant offers.


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    Learn about your prospects, and their specific intent and interest, with simple polls and mini-surveys that run everywhere, including inside email.
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    Present targeted offers to prospects based on their response. Capture their response data back in the marketing automation system with their contact record.
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    Change the interaction model with prospects from long forms on landing pages, to short single-question polls, or short in-banner lead forms (with no more than 4 fields) leading to higher engagement and data collection.

Accelerate Sales Qualified leads with Progressive Profiling

Kwanzoo turns progressive profiling from complex logic on landing pages, to an automated, easily maintained process, through the Kwanzoo platform. We do all the heavy lifting for you, so progressive profiling is finally easy to do:


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    Turn several steps in your sales qualification process into simple 1-question polls and mini 3-question surveys that are served to prospects.
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    Draw responses from prospects by personalizing opt-in lead forms, polls and mini-surveys based on specific named-account, industry or business need, as well as prior interaction history.
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    Dramatically accelerate the completion of the sales qualification process, since several responses are captured up the funnel with digital touches.
Also
see how Kwanzoo optimizes Top of Funnel Demand Generation