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5 New Ways to Accelerate Demand.


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Engage & Convert More Prospects at the Top of the Funnel


Kwanzoo helps you address several critical top-of-funnel challenges, across channels.

Target your best prospects

Kwanzoo offers both named-account IP targeting, as well as relationship targeting.

Named-account IP Targeting

This capability can be deployed and managed entirely on the Kwanzoo platform, independent of the specific marketing automation or CRM system in use. When used with Eloqua, certain advanced capabilities are available (see below).



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    Deliver personalized messaging and offers to your top named-accounts, based on their stage in the buying cycle.
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    Group accounts by their stage (early, mid, late) to ensure the most appropriate content asset, offer or promotion is delivered to the visitor.
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    Manage your creative to named-account mappings and lists in Kwanzoo. We will deliver the right creative to an incoming visitor, based on the associated named-account, determined via a reverse IP-lookup.
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    Kwanzoo’s named-account targeting is multi-channel, and works across your website, blog, social & community pages, partner pages & paid media.
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    Eloqua E10 supports a 2-way integration with Kwanzoo. As specific named-accounts are moved between buying stages in Eloqua based on business rules, Eloqua can trigger calls into Kwanzoo so we dynamically update the creative that will be served for that named-account.

Relationship Targeting

This capability is initially available only with Eloqua.


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    Deliver personalized messaging and offers to individual prospects “known” to your Eloqua database.
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    Define creative serving rules in Kwanzoo against the prospect’s Eloqua contact record fields, such as “Job Title” to deliver offers that are personalized based on a buyer’s role and where they are at in the buying journey.
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    Update Eloqua with user response and interaction data, to accelerate lead scoring across channels.

Other Targeting Options

If you are seeking other targeting options, based on Industry or Geo-location, or relationship targeting for other RPM or CRM systems, please contact us to discuss your specific requirements.
Deliver The Right Message

Setup multiple versions of a creative or offer in Kwanzoo (interactive marketing units, ad units or banner ads).

Easily A/B split test the messages, review split testing metrics and analytics and decide which messages resonate the most with select audience segments.
Engage Users Everywhere, from Email to Mobile


A key challenge of today is catching a prospect’s attention, no matter where they are. Kwanzoo addresses this challenge for you:


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    Easily build interactive marketing and ad units, and then deploy them across channels, from email, to website, blog, Facebook pages, LinkedIn, partner placements, paid media, re-targeting, and mobile channels.
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    Choose from over 20 ready-to-deploy campaign strategies and marketing flows.
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    Choose from a suite of interactive marketing and ad units, that include smart polls, opt-in lead forms, smart mini-surveys, tell-a-friend social promotions, and smart banners.
Create Interactive Campaigns, Quickly and Easily

Kwanzoo empowers marketers to quickly and easily create and deploy highly engaging, multi-channel campaigns.


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    Use a simple 3-step process to select and customize a Kwanzoo smart marketing unit (poll, smart banner, and more).
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    Deploy a new campaign in less than an hour!
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    Build campaigns using a WYSIWYG interface, with no HTML or Photoshop skills required!
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    Drag-and-drop and create agency quality creative, that is designed to turbo-charge your demand generation initiatives.
Capture Leads Everywhere

Capture leads everywhere, with Kwanzoo’s short in-banner lead forms, that are pre-integrated with marketing automation (Eloqua, Marketo) and CRM (Salesforce).