|Marketing Objective||Fill the top of your demand generation funnel by capturing leads everywhere without building landing pages.|
|Breaking It Down||Create an incentive for user to give you their information ->Collect 3-4 pieces of information -> Take the user to asset|
|Demand Generation Strategy||
Stand alone lead form that can be placed on any channel.
Double opt-in lead form where prospect can choose to receive a phone call.
Can also be placed behind a Smart Poll or Smart Survey before providing the asset.
* For more approaches read our 20+ strategies to optimize multichannel demand generation.
Smart Lead Forms run on all channels (website, blog, partner, community, paid placements, ad networks, Facebook page, etc.).
Top 3 channels: Websites, Paid Placements, Facebook Pages
|Reporting & Analytics||Lead capture information is stored in your Kwanzoo account. Alternately, you can directly capture lead information inside your Marketing Automation (Eloqua, Marketo) or CRM system for ongoing lead nurturing. You can easily review daily updates on campaign performance. A/B testing makes it easy to test changes to live units.|
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