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Fill your funnel with Kwanzoo Smart In-Banner Lead Forms





Introduction to Smart Lead Forms

No more building out landing pages - capture a lead directly within an interactive marketing or ad unit and serve your marketing offer or asset.




This single opt in lead form was served up on Demandgen’s blog to capture new leads directly in their Eloqua marketing database. The double opt-in lead form (where a prospect checks the box to receive a phone call) was served out on a US News website.



Marketing Objective Fill the top of your demand generation funnel by capturing leads everywhere without building landing pages.
Breaking It Down Create an incentive for user to give you their information ->Collect 3-4 pieces of information -> Take the user to asset
Demand Generation Strategy Stand alone lead form that can be placed on any channel.
Double opt-in lead form where prospect can choose to receive a phone call.
Can also be placed behind a Smart Poll or Smart Survey before providing the asset.
* For more approaches read our 20+ strategies to optimize multichannel demand generation.
Channels Smart Lead Forms run on all channels (website, blog, partner, community, paid placements, ad networks, Facebook page, etc.).

Top 3 channels: Websites, Paid Placements, Facebook Pages
Reporting & Analytics Lead capture information is stored in your Kwanzoo account. Alternately, you can directly capture lead information inside your Marketing Automation (Eloqua, Marketo) or CRM system for ongoing lead nurturing. You can easily review daily updates on campaign performance. A/B testing makes it easy to test changes to live units.

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Try this live unit




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Quick and easy to build

Kwanzoo Smart Lead Forms are easy to build. Once you’ve identified your concept and the messaging, all you need is the ability to use Microsoft Word. You need some designer assistance to create brand consistent background and button images, which again you can build once and store in our image galleries. You can be up and running with your first campaign in just a few hours.


Marketers have complete control over all aspects of the unit, including the company logo, background image, call to action and marketing messages.



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Watch our tutorial video to see how easy it is for you to build one too!


Kwanzoo success coaching webinar: How to build smart lead forms
View more videos from Kwanzoo Inc.

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