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| Marketing Objective | Engage and segment audience; capture leads or add to prospect profiles |
| Breaking It Down | Present a question to engage your audience -> Show poll results along with segmented calls to action based on response -> Drive user to a landing page or deliver assets |
| Demand Generation Strategy |
Move users to any landing page after initiating engagement on any channel with targeted offers.
Split poll: Engage your audience anywhere and move them to your landing page in one click. Enable lead forms behind poll to capture leads everywhere. Enable tell-a-friend social sharing to promote word of mouth. * For more approaches read our 20+ strategies to optimize multichannel demand generation. |
| Channels |
Polls run on all channels (email, website, blog, partner sites, Facebook page, paid placements, ad networks, etc.).
Top 3 channels: In-email, websites, Facebook Pages |
| Reporting & Analytics | Poll data and lead capture information is stored in your Kwanzoo account. You can also append captured data into your Marketing Automation (Eloqua, Marketo) or CRM system for ongoing lead nurturing. You can review daily updates on campaign performance. A/B testing helps with rapid changes to live units. |
