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Introduction to Smart Surveys

Our mini surveys allow for multiple (typically 3) questions to engage prospects, collect interesting insights, and (optionally) capture a lead. The prospect is also delivered a targeted marketing offer or asset. Smart surveys can be delivered inside email to gather insights, and segment the audience during lead nurturing.




Clickability Smart Survey campaign helped capture leads from a paid placement. Prospect survey responses were delivered to the sales person along with the lead, enabling a much more engaging conversation with the prospect upon initial contact.



Marketing Objective Gather insights to better understand your audience; capture leads and present targeted offers
Breaking It Down Ask 3 or so survey questions to understand your prospect -> Show survey results along with segmented calls to action based on response -> Drive user to a landing page, deliver assets, or append to existing information in marketing automation/CRM.
Demand Generation Strategy Move users to any landing page from any channel with targeted offers.
Split survey: Engage your audience anywhere and move them to your landing page with one click.
Enable lead forms behind surveys to capture leads everywhere.
Enable tell-a-friend social sharing to promote word of mouth.
* For more approaches read our 20+ strategies to optimize multichannel demand generation.
Channels Surveys run on all channels (email, website, blog, partner sites, paid placements, ad networks, Facebook page, mobile).

Top 3 channels: Email, Websites, Partner Sites/Third Party Emails
Reporting & Analytics Survey data and lead capture information is stored in your Kwanzoo account. Lead capture data can be appended to your Marketing Automation (Eloqua, Marketo) or CRM system enabling ongoing lead nurturing. You can also review daily updates on campaign performance. A/B testing makes changes to live units really easy.

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Quick and easy to build

Kwanzoo Smart Surveys are easy to build. Kwanzoo Smart Polls are easy to build. Once you’ve identified your concept and the messaging, all you need is the ability to use Microsoft Word. You may need some designer assistance to create brand consistent background and button images, which again you can build once and store in our image galleries for reuse. You can be up and running with your first campaign in just a few hours.


Marketers have complete control over all aspects of the unit, including the company logo, background image, call to action and marketing messages.



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