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Increase Referrals with Kwanzoo Smart Shares
(Tell-A-Friend Social Promotions)





Introduction to Smart Shares (Tell-a-friend social promotions)

Tap the power of referrals by prospects and customers to their social networks, in order to promote a product, service or event.




Online Marketing Summit placed a Kwanzoo Smart Share (Tell-a-Friend) unit on their event website. They saw over 33% social sharing, 18% of all conference registrations through the tell-a-friend units, and over 10X campaign ROI.



Marketing Objective Use the power of the social network to promote word-of-mouth
Breaking It Down Provide social incentives (a white paper, exclusive research report, or a discount for a paid event) to drive social sharing actions ->Get customers to send out marketer-defined tweets, Facebook message posts, and LinkedIn posts to promote the business or event
Demand Generation Strategy Stand alone Smart Share Unit: move users to a landing page from any channel with incentives.
Enable Tell-a-Friend behind Smart surveys and polls to capture leads everywhere.
* For more approaches read our 20+ strategies to optimize multichannel demand generation.
Channels Smart Shares run on all channels (email, mobile, website, blog, partner site, paid placements, ad networks, Facebook pages, mobile).

Top 3 channels: In-email, Facebook page, website
Reporting & Analytics Shares and lead capture information is stored in your Kwanzoo account and can be appended to your Marketing Automation (Eloqua, Marketo) or CRM system for ongoing lead nurturing. You can also receive daily or weekly updates on campaign performance. A/B testing is enabled so making changes to live units is easy.

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Quick and easy to build

Kwanzoo Tell-a-friend social promotions are easy to build. Once you’ve identified your concept and the messaging, all you need is the ability to use Microsoft Word. You may need some designer assistance to create brand consistent background and button images, which again you can build once and store in our image galleries for reuse. You can be up and running with your first campaign in just a few hours.


Marketers have complete control over all aspects of the unit, including the company logo, background image, call to action and marketing messages.



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