|Marketing Objective||Use the power of the social network to promote word-of-mouth|
|Breaking It Down||Provide social incentives (a white paper, exclusive research report, or a discount for a paid event) to drive social sharing actions ->Get customers to send out marketer-defined tweets, Facebook message posts, and LinkedIn posts to promote the business or event|
|Demand Generation Strategy||
Stand alone Smart Share Unit: move users to a landing page from any channel with incentives.
Enable Tell-a-Friend behind Smart surveys and polls to capture leads everywhere.
* For more approaches read our 20+ strategies to optimize multichannel demand generation.
Smart Shares run on all channels (email, mobile, website, blog, partner site, paid placements, ad networks, Facebook pages, mobile).
Top 3 channels: In-email, Facebook page, website
|Reporting & Analytics||Shares and lead capture information is stored in your Kwanzoo account and can be appended to your Marketing Automation (Eloqua, Marketo) or CRM system for ongoing lead nurturing. You can also receive daily or weekly updates on campaign performance. A/B testing is enabled so making changes to live units is easy.|
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