Kwanzoo for B2B Agency, Media & SI Consulting Partners

Are you a B2B demand generation or media agency? Or an SI Consulting firm? Your clients seek greater transparency and higher ROI from their marketing and paid media programs today than at any time. ABM is a critical go-to-market approach for many B2B companies.

Kwanzoo’s adaptive ABM platform and our agency-friendly business model provides you with flexibility, transparency, full visibility, and lower program costs. Running a successful ABM program requires a carefully crafted process across multiple data sources, technologies, and programs, to maximize your tech investment. Alternative “All-in-One” ABM solutions severely limit your options, and often “rip and replace” your client’s tech stack.

An ABM Agency-Kwanzoo Collaboration Case Study

In this 10-minute case study video featuring Jason Feller, lead strategist at Salted Stone, see how Salted Stone, a global digital agency, and Docupace, a financial sector company, partnered with Kwanzoo's ABM advertising and website technology platform to drive revenue gold with ABM advertising, website tools and analytics.

Kwanzoo: The Winning Solution for Agencies

As an agency or systems integrator (SI), do you serve mid-to-large enterprise clients? Are your clients targeting accounts globally, across North America, UK, EU, APAC, LATAM, and ANZ? Do their paid media budgets run from a few 10s of $1000s to several 100s of $1000s per month? Are they seeking your assistance with ABM - from strategy, to implementation, success measurement and best practices?

From business development support, to proposal submission, to campaign implementation, to reporting and insights, Kwanzoo is here to help you or your clients through every step of the ABM process, through our agency partnership. Plus there are no agency partnership initiation fees. Contact Kwanzoo for more details.

Key Partnering Benefits:

Complementary Agency Accounts

Agency partners get complementary agency user accounts on our Adaptive ABM platform.

Full Agency Access & Visibility

You get full access to client accounts. Easily build, run and optimize your client’s ABM programs from within your agency account!

Detailed Audit Trails

As an Agency User, you have full audit trails to your client’s actions within their user accounts. Easily find and fix program and campaign issues.

Multiple Media Buying Options

Have direct DSP relationships? You can keep buying your own media. Use Kwanzoo strictly for what your DSP and DMP tools cannot handle, including ABM reporting, website analytics and sales insights.

Flexible 3rd Party Data Buying

Strike your own 3rd party data partnerships. Or allow us to function as your full-service ABM data partner. The choice is yours.

Global ABM Programs

Did you know that DSPs and data partners with the required account reach & coverage vary by geo region? By working with us, you get our tech, data and expertise, to help you deliver the best global ABM programs.

Protect your Client’s Tech Investments

As you learn more about Kwanzoo’s Adaptive ABM approach, you will appreciate how we work hard to protect your client’s existing tech investment. Use just the additive tech they need, and no more.

Full Transparency

As you evaluate ABM tech partners, ask them if they will provide you with a full breakdown of costs - across media, data, tech and services. Many of them can’t or won’t. With Kwanzoo Adaptive ABM, you get it all.

Lower Total Costs

From content syndication to webinars, paid media to live events, there are many ways to reach & engage buyers at target accounts. Kwanzoo’s ABM programs with ABM and retargeting ads deliver lower costs per engaged buyer.


50+ ABM Display Resources

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Looking for information on ABM display advertising, from getting started to planning & budgeting, to best practices? Our new resources page is now live, with…

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