Increase Qualified Traffic with Paid Media programs.


Increase Qualified Traffic with Paid Media Programs.

Increase Qualified Traffic with First Party Advertising.

Kwanzoo Precision Targeting

Kwanzoo

Precision Targeting

Account-based first party advertising is the second most cost-effective way, after marketing emails, to generate qualified traffic. At Kwanzoo, we specialize in delivering ads to your target accounts and buyers that are prioritized based upon the following elements:

Firmo and Technographics

Find account attributes such as industry, revenue, employee size, & installed technologies. 

On-Domain Intent

Retain and capture engagement from prospects on your digital properties.

Content Consumption Intent

Identify engagement on a particular topic served by 3rd-party websites.

Self-Declared Intent

Budget & Account ranking by forecast, recent pilots, budget renewal, and historical budgets.

What makes us different?

We optimize delivery with the right DSP for your audience and objective.

No one DSP fits all objectives or regions. To ensure maximum engagement, our Customer Success team will monitor and optimize the delivery of your ads. In some cases, switching DSPs mid-program has increased click-thru rates by double. If your advertising vendor relies on a single DSP, you are paying for impressions, not engagements. 

We optimize delivery with the right DSP for your audience and objective.

We optimize delivery with the right DSP for your audience and objective

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts. 

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts. 

Drive Engagement

at Scale

Account-based Advertising is an essential component for today's B2B marketer. It's the richest tactic to identify and engage your customers at scale. The data collected informs all other tactics and helps you communicate more effectively with key personas at target accounts. 

Engagement across all Journey Stages

Deliver exceptional experiences to customers throughout their journey. Develop strategies to increase awareness, demand, pipeline acceleration, and advocacy. Kwanzoo's platform ensures the right engagement for all Go-to-market objectives. 

Precision Targeting Cuts Through the Noise

Display ads to audiences that are relevant to sales. We do this by acquiring 3rd-party cookie audiences matching target personas. Combine this approach with cookie-to-email matching to gain access to hard-to-reach audiences. Our precision targeting reduces wasted impressions generated by unqualified traffic.

Deeper Insights on Engaged Buyers

Kwanzoo reporting provides deeper insight into engaged buyers, including seniority, job function, product or solution of interest, and geolocation. You'll know who engaged with your ads, their whole buying journey, and insights that will help you refine marketing tactics. 

Drive Engagement at Scale

Account-based Advertising is an essential component for today's B2B marketers. It is the richest tactic to identify and engage your customers at scale. The data collected informs all other tactics and helps you communicate most effectively with key personas at target accounts. 

Engagement across all Journey Stages

Deliver exceptional experiences to customers throughout their journey. Develop strategies for increasing awareness, demand, pipeline acceleration, and advocacy. Kwanzoo's platform ensures the right engagement for all of your Go-to-market objectives. 

Precision Targeting

cuts through the Noise

Display ads to audiences that are only relevant to sales. We do this by acquiring 3rd-party cookie audiences matching target personas. Combine this approach with cookie-to-email matching to gain access to hard-to-reach audiences. With our precision targeting, we reduce all the wasted impressions generated by unqualified traffic.

Deeper Insights

on Engaged Buyers

Kwanzoo's reporting provides deeper insight into engaged buyers, including seniority, job function, product or solution of interest, and geolocation. You'll know who engaged with your ads, their whole buying journey, and insights that will help you refine marketing tactics. 

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