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Smart Campaign Planning Service
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Planning of smart campaigns with integrated promotions, content offers, messages using all smart marketing units,
across all channels. Research target audience, identify buyer personas, map content and offers. Provide critical
input into overall campaign calendar. Identify campaign insertion opportunities for smart units. Develop smart
creative themes, relationship-targeting rules, recommend ongoing changes.
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Smart Campaign Development
and Delivery Service
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Create smart marketing units (polls, mini surveys, branded lead forms, social promotions, smart banners) per campaign
execution plans. Manage all creative, smart campaign placements, relationship rules, monitor and refine to maximize engagement,
click through, nurture touches and lead conversions.
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Smart Campaign Analytics and
Reporting Service
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Develop and deliver reports on overall campaign performance, across marketing automation and Kwanzoo, including net-new lead captures,
incremental lead nurtures, lead scoring influenced, content downloads, prospect data appends into marketing automation.
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