Frequently Asked Questions.

Frequently Asked Questions

General Questions

  • I signed up on the Kwanzoo website. What happens next?

    You will receive an email that you need to click on and verify. You will then receive an email with your login information for the Kwanzoo platform.

  • I have gone through the Buyer Resolution Setup wizard. Why is my POC not active?

    Before we activate your POC, our Customer Success team will need to meet with you briefly. On that call, we want to understand your POC goals, and how you plan to assess the success of the POC. They will also help you through proper configuration of the POC. 

  • What are the POC configurations that I will need to complete before we activate?

    Some options to consider during POC configurations are the website pages where you will capture leads. Many customers skip their Careers pages for lead capture. You may also want to set up high value pages and upload an ICP account list. You can even upload a block list of leads. That way we will only deliver leads you care about.

  • How does my POC get activated?

    Once you have met with our CS team, they will activate your 14-day POC.

  • Why are some of the lead fields (e.g. mobile number) BLURRED once they start showing up?

    Our 14-day FREE POC comes with 500 credits. Each credit is good for a limited profile lead. Our Limited Profile leads only provide the work email and LinkedIn URL (and NOT the mobile number or certain other fields). There is still enough data for you to assess if you will see a large enough volume of leads that you can action off our leads data.

  • For POC activation, where do I place the tracking tag on our website(s)?

    The Website Visitor Tracking (WVT) tag should be placed on every website you want to track leads on. Detailed instructions for deploying the WVT tag can be found via the docsend link that is sent to you once you go through our Buyer Resolution wizard workflow. It is essential that you have added one or more website domains (e.g. acmecorp.com) that you want to track.

  • Can I update or change the website domain once the tag is generated?

    No, we do not allow changes or edits to the domain once the tag is active. Please contact Kwanzoo CS for any changes.


Activation Process

  • After configuring the WVT tag, do I need to email Kwanzoo to activate my trial? How long does it take for my trial to be activated?

    No, we do not require that you email us. We will activate the WVT tag automatically within 24 hours. That said, as a courtesy, you are welcome to let Kwanzoo CS know (customersuccess@kwanzoo.com) once your tag has been placed. They will also check for you and confirm that the tag is active and data is flowing properly, within 24 hours.

  • What if my company has multiple domains? Do we need separate Kwanzoo marketer accounts?

    You can add multiple parent company domains and their URLs to capture leads within a single Kwanzoo user account.


Features and Functionality

  • What does "High Value pages" mean? Does Kwanzoo only capture leads from those pages?

    Kwanzoo captures leads from all included page URLs. "High Value pages" are used solely for tagging certain leads as being captured on pages you consider High Value. You get to mark specific pages as High Value (or you can load a list of page URLs to be marked High Value).

  • What happens after my 14-day POC ends?

    The Kwanzoo Customer Success Team will reach out to discuss transitioning to a paid Kwanzoo subscription that is right for you given the lead volume we delivered to you during the POC, or based on a discussion of your overall site traffic, and monthly lead volume goals.

  • How do I apply lead filters?

    Applying lead filters is straightforward. Check out our How-to guides at https://youtube.com/@kwanzoomarketing

Pricing, Service, and Support

  • I understand that you want to bill quarterly, but if we are running a campaign that needs to last a set amount of time, can we have spread out the ads served across a longer time period, such as 4 or 5 months? If so, will we have access to the UI for this additional time as well?

    Yes, you will have ads served during the entire 4-month period (not just access to the UI during the 4th month). The pacing of media delivery is typically a decision between the Client and our CS team, so this will not be a problem.

  • Instead of paying the entire program cost up front, can we split our payment timing so that half is paid at the beginning of the quarter and half is paid at the end of the quarter?

    We absolutely want to earn your business, which is why we have discounted our ABA CPM pricing, leaving us with hard costs for the media and data. Floating hard cost is a significant risk we are willing to take in exchange for an annual commitment based on outcomes. I can go ask our Head of Operations and the Finance team, but I am not hopeful that they will view this ask favorably. All of our clients pay us on a quarterly upfront payment model and there is significant exposure for us with our media partners, around the delayed payment. Our payment terms are Net 30.

  • What are the estimated costs for professional services for initial setup?

    All setup and configuration are included in the cost of the platform. There may be additional fees for managed services at the program management level should the client require support.

  • Does your company provide Account Based Marketing services such as creative, experience, and program management?

    Yes, we provide full creative services and experience design as well as managed services. Creative service is an agency-type model based upon client scope and our managed services is a per program model with minimum quarterly and annual paid media budget commitment. We also provide strategic services to support the proper implementation utilization of the entire martech/sales tech stack.


     A. If yes to question 2, what are the lowest and highest fees associated with this service for Saas for a 1-year term? The average client of your size not wanting to assign an employee to operate our platform will pay 12-15k annually for our CS team to completely manage the platform, build, optimize and report on all programs as an extension of your team. 


    B. What are the determining factors around those fees? Client preference, our platform requires minimal management as you can see by the fee above, any digital marketer, even a jr. employee can manage the platform.

  • What are the estimated costs for professional services for initial setup?

    All initial setup and configuration are included in the cost of the platform. 

  • Are there separate modules that make up your offerings and if so, what is the pricing model?

    Yes, we package our products into three core offerings: Account-Based Advertising, Account-Based Selling, and Account-Based Intelligence. Account-based Advertising programs start at $35,000 per quarter. Reach and engage buyers from your target accounts, and bring qualified traffic to your website—a minimum of one-quarter commit per program. Account-based Selling programs start at $22,800 per year. Convert engaged accounts to sales opportunities through your SDR/BDR team includes 1MM ads for site retargeting, account-level analytics off your website, personalized on-domain banners, and a Sales UI providing insights on target buying groups for your SDRs/BDRs within Salesforce.com. Minimum annual commit. Account-based Intelligence starts at $10,000 per year for one custom topic (e.g., application security, supply chain management). Topic is built specifically for your product/solution category. Get a prioritized list of target accounts and buying groups with available budgets for your solutions by site location—minimum annual commit.

  • Do you offer professional services?

    Yes, we offer Platform Management and Execution, ABM Segmentation Services, Business Impact Analysis (for all tactics), and ABM Campaign Experience Design and Execution. 

  • Can you please describe your pricing for various service levels?

    The Platform Management and Execution service is priced at $750/quarter per Ad, Retargeting or On-Domain banner program, ABM Segmentation Services is priced at $3000 per quarter for up to 10,000 accounts, Business Impact Analysis (for all tactics) is also $3000 per quarter, and ABM Campaign Experience Design and Execution is quoted by SOW.

  • Does a dedicated CSM come with every tier of account?

    Yes, subject to Customers signing up for, or renewing annual contracts.

  • Are support options available for our Account-Based programs?

    Yes, Kwanzoo Customer Success and Support Services are included with annual contracts. Enhanced Customer Success services (managed services) are offered at the rate of $750/quarter per Ad, Retargeting, or On-domain banner programs over and above what’s included with quarterly program minimums. Additionally, the Customer Success Engagement Model is provided to all Customers.


Accessing Leads

  • Can I only see leads on the Marketing Assistant tab in the Kwanzoo Portal? Can I download them?

    Yes, you can view and download leads from the Marketing Assistant tab. Instructions for downloading leads are included in our How-to videos.

  • Where can I find the link to log into the Kwanzoo platform?

    After verifying your account, you will receive an email containing your account credentials along with a link to access the Kwanzoo Platform.


Pricing and Models

  • How much does it cost to implement SiteStop by Kwanzoo on our B2B company website? Is it a Cost Per Lead (CPL) model? How does it work?

    Yes, we only charge for every lead captured, with ZERO software or platform fees. Every lead captured costs a fixed number of Kwanzoo credits. Your pre-paid fees and monthly subscription fees get you a fixed number of credits.The cost per credit varies from $0.67 to $1.0 depending on your specific subscription plan.

  • We are an Agency. How does pricing work for Agencies?

    Ask you about our Affiliate Partner Program. We offer referral fees to Agency partners. We can also put you on our Reseller or While Label Partner program which would require some minimum investment from you.

  • What are Rollover Credits?

    Your monthly subscription credits are “use it or lose it” in any specific month. That is why we offer several monthly plans, that range from $100/month to $2,500/month or more. When you run out of monthly subscription credits in any month, you can unlock and buy more leads available to you, using Rollover Credits. These credits will remain in your account across months, and enable you to buy additional leads as long as you are on an active subscription.


    Repeat buyers are the ones who have visited your Website more than once during the current as well as previous billing months.

    To check the entire  buyer journey, click on the Repeat Buyers button and a new tab will open up with all the buyers who visited more than once. 

    Scroll to the extreme right and you will see the "Actions" column. 

    Click on the second icon that says "View Buyer Journey". On the pop-up you will be able to see the entire journey of the buyer - when he visited your website and the pages that he went to.


Competitors and Comparisons

  • Who does Kwanzoo’s Person-level Visitor ID tech (SiteStop by Kwanzoo) compete with?

    SiteStop by Kwanzoo is the most mature person-level visitor ID tech available today for the Mid-market and Enterprise customers. Ask us for a comparison against any other provider you may be considering. We also have several customers use us ALONGSIDE other person-level visitor ID tech providers. It turns out many tools in our category generate DIFFERENT warm leads, as we all have different data partners for sourcing leads.

  • How does Kwanzoo compare with RB2B?

    Customers have successfully used both platforms together due to different audience databases, resulting in minimal lead overlap (i.e. less than 4 percent). We are a much more robust and mature solution, with advanced filtering options, better lead capture controls. We also offer several expansion modules for a comprehensive way to scale your USA go-to-market. 


Additional Support

  • Whom should I contact after starting my POC?

    The Kwanzoo Customer Success Team will reach out immediately after your trial activation and can assist with any questions at customersuccess@kwanzoo.com.

  • What if I cannot find my WVT Tag in my email?

    Automated emails may sometimes end up in your spam folder; please check there if you cannot find your WVT Tag email.


Upgrading and White Labeling

  • How can I sign up for white labeling?

    Please schedule a call with our Partnering lead. We are happy to discuss white labeling options, any required enablement support and integrations that you will need, before we present a white label partnering proposal.

  • What features are included if I upgrade from Free POC to SS 250 Plan?

    Upgrading to our SS 250 plan provides for access to up to 350 limited profile leads or 70 full profile leads per month at a cost of $250/month. Payment can be made via credit card or ACH. Please ensure that all necessary options are selected during setup.


Additional Questions

  • What if I do not have an Ideal Customer Profile list? Does this affect my SiteStop POC?

    Not having an Ideal Customer Profile list may limit your ability to understand which of the leads we generate are ones Sales should pursue for sure! However, you can still proceed with the POC and refine your targeting as you gather leads data.

  • While on the lead filter stage, what type of leads should I select? Is it recommended to select all types of leads?

    It is advisable to select the lead types between B2B, B2C and Plain Email that aligns with your business goals. You will want to make sure that you have a proper plan in place to enrich the B2B and Plain Email leads to convert them to B2B. In any event, you will also want a plan in place for nurturing the leads, via email, LinkedIn and phone calls.

This FAQ is designed to answer many of the questions that come up for Customers as they kick off a POC with Kwanzoo. For further inquiries or assistance, please reach out to our Customer Success Team at customersuccess@kwanzoo.com

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