Ready. Set.
Align.
Ready. Set.
Align.
Align your customer-facing teams to your
Go-to-market goals
and strategy.
Align your customer-facing teams to your Go-to-market goals and strategy.
Align your customer-facing teams to your Go-to-market goals and strategy.
Unify & Operationalize
Your Go-to-Market Programs
All Customer-facing Teams
Enable enterprise-wide taxonomies for segments, audiences, accounts, buying groups, and personas.
Campaign, Field & Product Teams
Shared library of website pages and creative mapped to personas, products, industries, and more.
Leadership & Operations Teams
Enable real-time insights across marketing, sales, and CS systems with common data formats and standards.
Unify & Operationalize
Your Go-to-Market Programs
All Customer-facing
Teams
Enable enterprise-wide taxonomies for segments, audiences, accounts, buying groups, and personas.
Campaign, Field
& Product Teams
Shared library of website pages and creative mapped to personas, products, industries, and more.
Leadership and
Operations Teams
Enable real-time insights across marketing, sales, and CS systems with common data formats and standards.
All Customer-facing Teams
Enable enterprise-wide taxonomies for segments, audiences, accounts, buying groups, and personas.
Campaign, Field & Product Teams
Shared library of website pages and creative mapped to personas, products, industries, and more.
Leadership and Operations Teams
Enable real-time insights across marketing, sales, and CS systems with common data formats and standards.
Today’s ABM
and Demand funnels...
what's missing?
B2B companies implementing Account-Based Marketing programs are looking beyond lead-based metrics. Marketers are measuring marketing-qualified leads (MQAs), net new pipeline, and revenues. Despite this, current account-based funnels fail to address end-to-end alignment. They do not address GTM strategy, execution, and impact from the CEO to the frontline rep.
Today’s ABM & Demand funnels
What’s Missing?
B2B companies implementing Account-Based Marketing programs are looking beyond lead-based metrics. Marketers are measuring marketing-qualified leads (MQAs), net new pipeline, and revenues. Despite this, current account-based funnels fail to address end-to-end alignment. They do not address GTM strategy, execution, and impact from the CEO to the frontline rep.
Today’s ABM & Demand funnels
What’s Missing?
B2B companies implementing Account-Based Marketing programs are looking beyond lead-based metrics. Marketers are measuring marketing-qualified leads (MQAs), net new pipeline, and revenues. Despite this, current account-based funnels fail to address end-to-end alignment. They do not address GTM strategy, execution, and impact from the CEO to the frontline rep.
Introducing the GTM Funnel
Introducing the GTM Funnel
Finally, B2B companies can unify their go-to-market efforts across the organization. Break down silos around data, process, technologies, and teams. Go beyond today’s demand funnels. Deploy a structured process for planning, executing and measuring impact across all of your company’s GTM efforts.
Introducing the GTM Funnel
Finally, B2B companies can unify their go-to-market efforts across the organization. Break down silos around data, process, technologies, and teams. Go beyond today’s demand funnels. Deploy a structured process for planning, executing and measuring impact across all of your company’s GTM efforts.
Break through silos of data, process, technology and teams.
Break through silos of data, process, technology and teams.
Break through silos of data, process, technology and teams.
Building a visionary company requires 1% vision and 99% alignment.
James C. Collins & Jerry Porras
Building Your Company's Vision, Harvard Business Review
Building a visionary company requires 1% vision and 99% alignment.
James C. Collins & Jerry Porras
Building Your Company's Vision, Harvard Business Review
Key Platform Capabilities that Support GTM Alignment
Key Platform Capabilities that Support GTM Alignment
Platform-Level Configuration
Manage buyer personas, buying groups, products and solutions of interest, traffic sources, website page configuration. Set up your tracking tags and pixels across pages and ad units, all in one place.
Program-Level Configuration
Manage audiences, advertising, retargeting and website engagement programs. Capture engagement data from websites and advertising programs for action by SDRs and sales reps in an easy-to-use Sales interface.
3rd Party Configurations
Configure integration between your Salesforce CRM instance, Google Analytics, Conversational Chat, and any of our 167+ out-of-the-box connectors or any other flat file or API with the Kwanzoo platform.
Platform-Level Configuration
Manage buyer personas, buying groups, products and solutions of interest, traffic sources, website page configuration. Set up your tracking tags and pixels across pages and ad units, all in one place.
Program-Level Configuration
Manage audiences, advertising, retargeting and website engagement programs. Capture engagement data from websites and advertising programs for action by SDRs and sales reps in an easy-to-use Sales interface.
3rd Party Configurations
Configure integration between your Salesforce CRM instance, Google Analytics, Conversational Chat, and any of our 167+ out-of-the-box connectors or any other flat file or API with the Kwanzoo platform.
Connect and Unify
all Revenue Operations Data
Connect
and Unify
all Revenue Operations Data
See how Kwanzoo automatically connects, unifies, and prepares all of your marketing data.
Scale.
Input. Adapt. Model.
Kwanzoo's Analytics and Insights engine is built specifically for marketing, media, revenue operations and delivers cross-channel marketing intelligence. Our data integration, modeling, and semantic layer combine the most profound in-the-box marketing expertise, AI machine learning, and easy extensibility to strike the perfect balance between automation and customization. Innovative assistive technology makes it easy to connect and unify all of your platforms, tools, and reports in one place.
See how Kwanzoo automatically connects, unifies, and prepares
all of your marketing data.
Scale.
Input. Adapt. Model.
Kwanzoo's Analytics and Insights engine is built specifically for marketing, media, revenue operations and delivers cross-channel marketing intelligence. Our data integration, modeling, and semantic layer combine the most profound in-the-box marketing expertise, AI machine learning, and easy extensibility to strike the perfect balance between automation and customization. Innovative assistive technology makes it easy to connect and unify all of your platforms, tools, and reports in one place.
See how Kwanzoo automatically connects, unifies, and prepares
all of your marketing data.
Scale.
Input. Adapt. Model.
Kwanzoo's Analytics and Insights engine is built specifically for marketing, media, revenue operations and delivers cross-channel marketing intelligence. Our data integration, modeling, and semantic layer combine the most profound in-the-box marketing expertise, AI machine learning, and easy extensibility to strike the perfect balance between automation and customization. Innovative assistive technology makes it easy to connect and unify all of your platforms, tools, and reports in one place.
Unify your data with rev-ops and marketing
expertise.
Unify your data with rev-ops and marketing
expertise.
Smarter decisions are built on unified data. KPIs, metrics, & classifications that show you what’s working across channels and campaigns and what’s not. Most solutions require complex & costly technical skills and miss what’s most important– marketing expertise.
Kwanzoo's Mix feature is the smarter approach. Our dynamic data model puts the ultimate marketing data expert at your service. Leveraging deep domain and media knowledge, it knows how your data should fit together and automates organization. And it’s fully adaptable– allowing you to connect new data, tools, and teams in real-time.
Custom KPIs and Classifications
The Kwanzoo semantic Layer extends the Mix, allowing marketers to align with their business counterparts and customize their data model and business logic in real-time across KPIs, calculations, and classifications. Semantic layers in traditional platforms require complex technical skillsets, but Kwanzoo puts the power in the hands of the rev-ops professionals and agencies who know their business best.
Using language marketers and revenue operations understand, creating KPIs or managing classification rules becomes simple. It’s the third element to creating the agile, single source of truth for all of your dashboards, reports, and insights for holistic cross channel marketing analytics.
Custom KPIs and Classifications
The Kwanzoo semantic Layer extends the Mix, allowing marketers to align with their business counterparts and customize their data model and business logic in real-time across KPIs, calculations, and classifications. Semantic layers in traditional platforms require complex technical skillsets, but Kwanzoo puts the power in the hands of the rev-ops professionals and agencies who know their business best.
Using language marketers and revenue operations understand, creating KPIs or managing classification rules becomes simple. It’s the third element to creating the agile, single source of truth for all of your dashboards, reports, and insights for holistic cross channel marketing analytics.
Custom KPIs and Classifications
The Kwanzoo semantic Layer extends the Mix, allowing marketers to align with their business counterparts and customize their data model and business logic in real-time across KPIs, calculations, and classifications. Semantic layers in traditional platforms require complex technical skillsets, but Kwanzoo puts the power in the hands of the rev-ops professionals and agencies who know their business best.
Using language marketers and revenue operations understand, creating KPIs or managing classification rules becomes simple. It’s the third element to creating the agile, single source of truth for all of your dashboards, reports, and insights for holistic cross channel marketing analytics.
167+ extensive APIs for your rev-ops data.
Access the most extensive library of marketing APIs– plus popular databases, cloud storage platforms, and big data environments. Simply select your platform connector to automate your data integration directly, updating at the interval of your choosing.
Our APIs cover the full spectrum of the rev-ops tech ecosystem so you can connect any data source – social, search, display, video, programmatic, web analytics, CRM, email, and more – all in one place, quickly and easily.
167+ extensive APIs for your rev-ops data.
Access the most extensive library of marketing APIs– plus popular databases, cloud storage platforms, and big data environments. Simply select your platform connector to automate your data integration directly, updating at the interval of your choosing.
Our APIs cover the full spectrum of the rev-ops tech ecosystem so you can connect any data source – social, search, display, video, programmatic, web analytics, CRM, email, and more – all in one place, quickly and easily.
167+ extensive APIs for your rev-ops data.
Access the most extensive library of marketing APIs– plus popular databases, cloud storage platforms, and big data environments. Simply select your platform connector to automate your data integration directly, updating at the interval of your choosing.
Our APIs cover the full spectrum of the rev-ops tech ecosystem so you can connect any data source – social, search, display, video, programmatic, web analytics, CRM, email, and more – all in one place, quickly and easily.
LiteConnect:
Fast Integration, Instant Visualization
Designed with simplicity in mind, LiteConnect streamlines the process of bringing any data source into the platform. LiteConnect's data uploads reside independently within the platform, giving marketers instant data analyses, including non-marketing sources such as sales, product, and weather data, without having to model map data.
TotalConnect:
Better Data Management of Imperfect Marketing Data
TotalConnect gives users access to a limitless AI-supported data integration engine. It
automates data cleansing and mapping by using machine learning to analyze data files, and helps in organizing your data dynamically into the right KPIs, metrics and classification with built-in data model intelligence.
LiteConnect:
Fast Integration, Instant Visualization
Designed with simplicity in mind, LiteConnect streamlines the process of bringing any data source into the platform. LiteConnect's data uploads reside independently within the platform, giving marketers instant data analyses, including non-marketing sources such as sales, product, and weather data, without having to model map data.
TotalConnect:
Better Data Management of Imperfect Marketing Data
TotalConnect gives users access to a limitless AI-supported data integration engine. It automates data cleansing and mapping by using machine learning to analyze data files, and helps organize your data dynamically into the right KPIs, metrics and classification with built-in data model intelligence.
LiteConnect:
Fast Integration, Instant Visualization
Designed with simplicity in mind, LiteConnect streamlines the process of bringing any data source into the platform. LiteConnect's data uploads reside independently within the platform, giving marketers instant data analyses, including non-marketing sources such as sales, product, and weather data, without having to model map data.
TotalConnect:
Better Data Management of Imperfect Marketing Data
TotalConnect gives users access to a limitless AI-supported data integration engine. It automates data cleansing and mapping by using machine learning to analyze data files, and helps in organizing your data dynamically into the right KPIs, metrics and classification with built-in data model intelligence.
Limitless AI-Powered Data Integrations
Marketing data is constantly changing. With 5000+ marketing tools available, you need the flexibility to connect any data source instantly. TotalConnect solves this challenge by offering limitless API integration.
TotalConnect automates data cleansing and data model mapping by analyzing files with machine learning intelligence. Crucial steps that require advanced manual skills. Like an assistant, it finishes the job by scheduling ongoing data updates via email, SFTP, and more. TotalConnect allows you to integrate any data at any time.
Limitless AI-Powered Data Integration
Marketing data is constantly changing. With 5000+ marketing tools available, you need the flexibility to connect any data source instantly. TotalConnect solves this challenge by offering limitless API integration.
TotalConnect automates data cleansing and data model mapping by analyzing files with machine learning intelligence. Crucial steps that require advanced manual skills. Like an assistant, it finishes the job by scheduling ongoing data updates via email, SFTP, and more. TotalConnect allows you to integrate any data at any time.
Limitless AI-Powered Data Integration
Marketing data is constantly changing. With 5000+ marketing tools available, you need the flexibility to connect any data source instantly. TotalConnect solves this challenge by offering limitless API integration.
TotalConnect automates data cleansing and data model mapping by analyzing files with machine learning intelligence. Crucial steps that require advanced manual skills. Like an assistant, it finishes the job by scheduling ongoing data updates via email, SFTP, and more. TotalConnect allows you to integrate any data at any time.
