Enterprise
Go-to-Market (GTM) Case Study
Enterprise Go-to-Market (GTM) Case Study
"Kwanzoo GTM has rolled up 9 different ABM, Sales and Data tools in our tech stack"
-Mid-Market SaaS CMO
COMPANY OVERVIEW
This company earns over $400 million annually from web content management and analytics. Their enterprise line of business, which brings in $200 million, has chosen Kwanzoo as their GTM backbone. As a result, Kwanzoo helped reduce their GTM costs by 50%, media costs by 20%, and data costs by 80%. They plan to eliminate NINE different point tools and bring GTM execution back in-house by 2023.
"Kwanzoo GTM has rolled up 9 different ABM, Sales and Data tools in our tech stack"
-Mid-Market SaaS CMO
COMPANY OVERVIEW
This company earns over $400 million annually from web content management and analytics. Their enterprise line of business, which brings in $200 million, has chosen Kwanzoo as their GTM backbone. As a result, Kwanzoo helped reduce their GTM costs by 50%, media costs by 20%, and data costs by 80%. They plan to eliminate NINE different point tools and bring GTM execution back in-house by 2023.
"Kwanzoo GTM has rolled up 9 different ABM, Sales and Data tools in our tech stack"
-Mid-Market SaaS CMO
COMPANY OVERVIEW
This company earns over $400 million annually from web content management and analytics. Their enterprise line of business, which brings in $200 million, has chosen Kwanzoo as their GTM backbone. As a result, Kwanzoo has helped reduce their GTM infrastructure costs by 50%, media costs by 20%, and data costs by 80%. They are eliminating NINE different point tools and data providers as they bring GTM execution back in-house from multiple agencies in 2023.
THE CHALLENGE
The Company’s new CMO first recognized in late 2022 that they needed outside help and expertise on enterprise GTM and account-based marketing (ABM).
They applied Kwanzoo’s GTM discovery and assessment questionnaire, series of interviews, and process to develop a complete GTM plan with associated budgets for 2023.
90-DAY GTM GOALS
Transform how GTM data was acquired and used across teams
Update campaign execution using best practice templates
Consolidate GTM tech, data, and programs to cut costs and boost ROI.
Improve SDR productivity using first and third party intent and insights
THE CHALLENGE
The Company’s new CMO first recognized in late 2022 that they needed outside help and expertise on enterprise GTM and account-based marketing (ABM).
They applied Kwanzoo’s GTM discovery and assessment questionnaire, series of interviews, and process to develop a complete GTM plan with associated budgets for 2023.
90-DAY GTM GOALS
Transform how GTM data was acquired and used across teams
Update campaign execution using best practice templates
Consolidate GTM tech, data, and programs to cut costs and boost ROI.
Improve SDR productivity using first and third party intent and insights
THE CHALLENGE
The Company’s new CMO first recognized in late 2022 that they needed outside help and expertise on enterprise GTM and account-based marketing (ABM).
They applied Kwanzoo’s GTM discovery and assessment questionnaire, series of interviews, and process to develop a complete GTM plan with associated budgets for 2023.
90-DAY GTM GOALS
Transform how GTM data was acquired and used across teams
Update campaign execution using best practice templates
Consolidate GTM tech, data, and programs to cut costs and boost ROI.
Improve SDR productivity using first and third party intent and insights
Kwanzoo Components
The numbers you need to know.
The numbers you need to know.
102%
more accounts in ICP
27,000+
website B2C leads converted to B2B (business email, LinkedIn)
124%
more contacts in ICP
30%+
website visitors resolved with full PII (title, email, phone, LinkedIn)
22-80%
accounts added to key segments
3MM+
1:1 first-party targeting, 3MM+ programmatic ads per segment with full pipeline, and revenue attribution
102%
more accounts in ICP
27,000+
website B2C leads converted to B2B (business email, LinkedIn)
124%
more contacts in ICP
30%+
website visitors resolved with full PII (title, email, phone, LinkedIn)
22-80%
accounts added to key segments
3MM+
1:1 first-party targeting, 3MM+ programmatic ads per segment with full pipeline, and revenue attribution
5,000+
website B2B leads to SDRs
400
"Net New" accounts in CRM showing intent
6,500
"Net New" accounts NOT in CRM showing intent
5,000+
website B2B leads to SDRs
400
"Net New" accounts in CRM showing intent
6,500
"Net New" accounts NOT in CRM showing intent
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A single platform as your enterprise GTM backbone
A single platform as your enterprise GTM backbone.
A single platform as your enterprise GTM backbone
A single platform as your enterprise GTM backbone.
A single platform as your enterprise GTM backbone
A single platform as your enterprise GTM backbone.
Integration as a service (iPaas)
167+ Connectors to Marketing, Sales, CS, Paid Media Systems.
Integration as a service (iPaas)
167+ Connectors to Marketing, Sales, CS, Paid Media Systems.
