The launch of our Real-time Intent Leads product has generated significant excitement and positive feedback from users. This innovative tool offers businesses the opportunity to engage with in-market buyers actively researching products and solutions across the web. The ability to connect with these potential customers in real time is a game-changer for sales and marketing. 

Exploring Real-time Intent Leads

At the heart of this offering is a FREE TOOL available on the homepage, known as the Real-time Intent Leads Estimator. This tool allows users to identify potential leads by selecting up to five topics that are most relevant to their business. After completing a brief form, users receive an email with an estimated number of leads—often in the thousands—available for each selected topic within just one minute.

Recent searches have shown promising results across various industries, including Content Management, Asset Management Software, Outsourced IT Services, Generative AI for Sales, Cloud Security, Real Estate Investments, and more. Each of these topics has yielded thousands of leads, demonstrating the tool's effectiveness in identifying potential customers.

Converting Leads into Meetings

A common question arises among users: “How can I effectively  activate my Website Warm Leads alongside these Real-time Intent Leads to generate meetings?” To address this, we have developed comprehensive Sales Engagement Workflows in collaboration with several partners. These workflows are designed to streamline the lead engagement process, ensuring that businesses can maximize their outreach efforts.

Partners utilize tools like Clay and Tapistro to implement these workflows. These platforms help apply filters and build custom business logic that prioritizes and routes leads through various sales email nurturing tools. 

Options range from advanced solutions like Instantly.ai and Smartlead to traditional platforms such as Outreach, Salesloft, and even Microsoft Outlook.

As automation continues to evolve, these workflows are becoming increasingly sophisticated, requiring specialized skills in both Revenue Operations (RevOps) and content creation—including copywriting and messaging.

Expanding the Buying Group

In addition to focusing on Website Warm Leads (which consist of individual de-anonymized buyers on a company's website) and Real-time Intent Leads (which target in-market buyers outside of a company's website), it is crucial to consider strategies for Buying Group Expansion. 

This involves adding new contacts at existing accounts where leads are already engaged, both on and off the website. By identifying contacts who fit within the buying group—spanning various seniorities and titles across different departments—businesses can enhance their outreach efforts significantly. This holistic approach ensures that all potential decision-makers are included in the conversation, increasing the likelihood of successful engagement.

Collaboration Opportunities

Engaging with this platform can provide access to high-quality buying signals and unique person-level intent data that can drive higher response rates, generate more first meetings, and ultimately build a more robust sales pipeline.

Revenue leaders currently strategizing for their 2025 budgets and GTM plans will find value in exploring innovative ways to drive demand. The platform offers a chance to initiate a FREE 14-Day Proof of Concept (POC) or demonstrate how many leads are accessible through the Estimator tool.

The introduction of Real-time Intent Leads marks a significant advancement in lead generation technology. By leveraging this tool, businesses can connect with potential customers actively seeking solutions relevant to their needs. With robust sales engagement workflows and strategies for expanding buying groups, organizations can transform leads into meaningful conversations that drive business growth.