Looking for new ways to accelerate Pipeline Growth? Today’s ABM platforms lack a few essential capabilities...
Kwanzoo
can help you address the following challenges:
- Your website forms are converting only 0.5% to 2% of site traffic, and your SDRs do not have enough high quality, on-target (ICP) leads for Sales outreach.
- Your Sales team does not find the intent data that’s available to them very useful. They are unable to action the data to penetrate a target account and schedule a meeting.
- Your C-Level leadership and go-to-market (GTM) teams lack critical insights on the current state of your Account-based (ABM) efforts. Your RevOps and Data/Analytics teams are struggling with custom reporting requests.
Over the years, many B2B companies have invested in account-based marketing (ABM) platforms. While these platforms have certainly brought in some useful capabilities to B2B marketing teams - they continue to have some key gap areas. Many B2B companies therefore continue to be challenged by a “broken early-stage pipeline” - where they are not generating enough qualified leads, do not have the right insights on accounts showing buying signals (intent), or lack the critical visibility across their leadership and teams on where they stand with their marketing and sales efforts.
Account-Based Marketing Today
Here are some areas where ABM platforms can assist you today. (Keep reading, and we will tell you what they, and YOU, are missing, when it comes to growing your pipeline!) :
Account Segmentation: Account Segmentation is the strategic process of categorizing potential clients or customers in one or more global geos (e.g. USA) based on specific criteria such as industry, company size, and behavior. This enables businesses to focus their marketing and sales outreach efforts on high-potential accounts that align with their GTM goals.
Account-based Orchestration: Account-based Orchestration involves coordinating and synchronizing marketing and sales efforts across various channels to deliver a consistent and personalized experience to buyers at each account. This alignment ensures that every touchpoint resonates with the account's unique needs and challenges
Website Personalization:
Website Personalization leverages data to tailor the content and user experience of a website to match the preferences and behaviors of specific accounts. This not only enhances engagement but also increases the likelihood of conversion by providing relevant and valuable information to each account.
Accelerate
pipeline growth by adding Kwanzoo to your
ABM / Go-to-Market Tech Stack
Deliver High Quality Leads with Buyer Identity Resolution
Kwanzoo brings unique new buyer resolution technology, where we are delivering 100s to 1000s of net new leads to SDR teams straight off their company website! These are
REAL PEOPLE, with first name, last time, title, work email, many with mobile phone numbers, LinkedIn URL
Find the Best In-Market Accounts with Unified Intent
Kwanzoo’s Unified Intent helps you combine intent data from multiple sources. Our own richer, deeper, Intent data goes beyond simply an Account score or rank which is all you get with most intent data providers today. Sales gets actionable insights on the exact buying groups and teams, division or group, site location, and the actual projects and initiatives that are underway at a company showing intent.
Align
Account-based Efforts
across C-Level Leaders and GTM Teams with a
Single Pane of Glass
Kwanzoo’s Pipeline Growth platform comes with a built-in Data Warehouse, 167+ connectors to all Marketing, Sales and CS systems and tools, and rich visualizations that enable rapid build-out of customizable Dashboards. Enable role-based Dashboards for all users, from C-Level leaders, to Marketing (Demand, Growth, Media, Campaigns, Ad Ops, Rev Ops) and Sales (Line Managers, Regional VPs, AEs, RMs) and Success (CSMs, AMs).
Our complete set of Account-based Dashboards are easily customized to the needs of your specific Go-to-Market motions (direct, indirect, PLG), Account Based Marketing / Go-to-Market tech stack, in-house teams, external marketing, sales and media agencies, and third party data sources.
Insights
