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Because your ideal buyers won't find you on their own.

Generate Qualified Traffic with Kwanzoo Precision Targeting.

Account-based advertising is the second most cost-effective way after marketing emails to generate qualified traffic. At Kwanzoo, we specialize in identifying and delivering ads to your target accounts and personas that are prioritized based upon the following elements:

Firmo and Technographics

Account attributes such as industry, revenue, employee size and installed technologies.

Self-Declared Intent

Budget and Account ranking by Forecast, Recent Pilots/Evaluations, Renewal Budgets and Historical Budgets.

On-Domain Intent

Engagement from prospects on your digital properties.

Content Consumption Intent

Engagement with content served upon 3rd party website at the account level to show a surge in interest on a particular topic.

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts.

Drive Engagement at Scale

Account-based Advertising is an essential component for today's B2B marketers. It is the richest tactic to identify and engage your customers at scale. The data collected informs all other tactics and helps you communicate most effectively with key personas at target accounts.

Engagement across all Journey Stages

Deliver exceptional experiences throughout the customer journey, including tactics designed to boost awareness, demand, pipeline acceleration, and advocacy. The Kwanzoo platform ensures the right engagement for each go-to-market objective.

Precision Targeting Cuts Through the Noise

Serve ads only to the audiences that sales are interested in. To do this, 3rd-party cookie audiences matching target personas are acquired. Combine this approach with email-to-cookie matching to reach hard-to-reach audiences. Our precision targeting helps to reduce wasted impressions generated by unqualified traffic.

Deeper Insights on Engaged Buyers

Kwanzoo's reporting provides deeper insight on engaged buyers, including seniority, job function, product or solution of interest, geolocation, and many more data points. You'll know who engaged with your ads, their entire buying journey, and insights to inform other tactics better.

Kwanzoo Precision Targeting

At Kwanzoo we specialize in identifying and delivering ads to your target accounts and personas that are prioritized based upon the elements below.

Firmo and Technographics

Account attributes such as industry, revenue, employee size and installed technologies.

Self-Declared Intent

Budget and Account ranking by Forecast, Recent Pilots/Evaluations, Renewal Budgets and Historical Budgets.

On-Domain Intent

Engagement from prospects on your digital properties.

Content Consumption Intent

Engagement with content served upon 3rd party website aggregated at the account level to show a surge in interest on a particular topic.

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts.

We optimize delivery with the right DSP for your audience and objective.

No one DSP fits all objectives or regions. To ensure maximum engagement, our Customer Success team will monitor and optimize the delivery of your ads. In some cases, switching DSPs mid-program ha increased click-thru rates by double. If your advertising vendor relies on a single DSP, you are paying for impressions, not engagements.

Kwanzoo consistently delivers 2x more engagement than our competitors.

the potential value of the market for the next 6 - 12 months, and the projects and teams driving the effort. Kwanzoo Budgets.ai simplifies the research and acquisition declared data combined with complex data analysis with machine learning automation across billions of data points.

Identified Qualified Budgets

The only self-declared intent offering on the market. With trillions of data points being crunched by AI driven analytics processes and algorithms, Kwanzoo Account-based Intelligence powered by Budgets.ai's insights platform enables business users in the marketing, product management and sales departments to quickly understand the total addressable market or TAM for a particular category, the potential value of the market for the next 6 - 12 months, and the projects and teams driving the effort. Kwanzoo Budgets.ai simplifies the research and acquisition declared data combined with complex data analysis with machine learning automation across billions of data points.

What your teams needs to know

Whether you are a Marketing Leader and are trying to prioritize your outbound spend, a Sales Leader working on territory or quota management, or even a SDR/BDR, named account manager, or customer success manager focused on driving revenue, Kwanzoo Account-based intelligence(ABI) is the only intent solution that makes its data actionable for the entire revenue operations team.

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What your teams needs to know

Whether you are a Marketing Leader and are trying to prioritize your outbound spend, a Sales Leader working on territory or quota management, or even a SDR/BDR, named account manager, or customer success manager focused on driving revenue, Kwanzoo Account-based intelligence (ABI) is the only intent solution that makes its data actionable for the entire revenue operations team.

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Which buying groups should you target?

Understanding and building the buying unit for a given product has always been left to the experience of the sales person. Kwanzoo's Salesforce Lightening Module opens the door to create great alignment between sales and marketing. Sales can identify the department with a budget and immediately understand if members of that buying unit are currently engaged.

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Identify budgets by project or initiative

Every company's journey is different; however, understanding what is driving engagement gives you the opportunity to facilitate a more personalized buyers journey. Stop looking inward to what you perceive the journey is, and start looking at the data provided by target account and buyers behaviors.

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Understand your category

Whether your platform is a leader or a lagger in your category, if you service a particular category then understanding the space is critical to developing your go-to-market strategy. Learn what platforms are up and coming in the space so you can understand what is working in their approach. Use competitors' current intent budgets to understand where to invest to win that potential market share.

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Territory, quota, & marketing

investment planning

Get insights into geographic distribution of accounts, and understand how to structure potential quotas or where to focus outbound marketing investments based upon intent and potential value by territory or region. Understand if budgets are trending up or down in a particular region and what key competitors are focused in which regions.

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Marketing Qualified Accounts identified and prioritized by Kwanzoo ABI as “sales ready” convert to opportunities at an 8x higher rate, resulting in closed business with higher contract values than traditional MQL based approaches.

Marketing Qualified Accounts identified and prioritized by Kwanzoo ABI as “Sales Ready” convert to opportunities at an 8x higher rate, resulting in closed business with higher contract values than traditional MQL based approaches.