Open GTM,
A
Better
Way to ABM.
GTM
Alignment Capabilities
GTM
Alignment Capabilities
Platform-Level Configurations
Create audiences, account lists, personas, buying groups, products, and website pages, to capture traffic, tags, and pixels.
Program-Level Configuration
Create audience segments. Map audiences and buyer geo regions to advertising, retargeting, web personalization programs, and map programs to audience segments.
Third-Party Configurations
Set up AWS S3 data streams for reporting and analytics. Integrate Salesforce, MAP, Sales Engagement, Google Analytics, and other third-party platforms and tools.
Platform-Level Configurations
Create audiences, account lists, personas, buying groups, products, and website pages, to capture traffic, tags, and pixels.
Program-Level Configuration
Create audience segments. Map audiences and buyer geo regions to advertising, retargeting, web personalization programs, and map programs to audience segments.
Third-Party Configurations
Set up AWS S3 data streams for reporting and analytics. Integrate Salesforce, MAP, Sales Engagement, Google Analytics, and other third-party platforms and tools.
Platform-Level Configurations
Create audiences, account lists, personas, buying groups, products, and website pages, to capture traffic, tags, and pixels.
Program-Level Configuration
Create audience segments. Map audiences and buyer geo regions to advertising, retargeting, web personalization programs, and map programs to audience segments.
Third-Party Configurations
Set up AWS S3 data streams for reporting and analytics. Integrate Salesforce, MAP, Sales Engagement, Google Analytics, and other third-party platforms and tools.
GTM
Execution
Capabilities
GTM
Execution Capabilities
01
Outbound Advertising
Create programs and campaigns. Set up and traffic ads via all major demand-side platforms (DSPs). Use third-party cookies to target accounts & buyers.
03
Website Personalization
Set up on-domain banners that are personalized by company name, company IP domain, industry.
05
Data Management
Embedded Data Lake creates a single source of truth to unify and harmonize all rev-ops data without an IT team to support operations
02
Site & Email Retargeting
Build a first-party audience for retargeting both from incoming website visitors, and buyers who engage with your marketing and sales emails.
04
Integration as a Service
Support 3 ways to connect into any data source, with 100s of “out-of-the-box” connectors
06
Audience Segmentation
Build and manage audiences of 1st and 3rd party cookies, IPs, contacts, MAIDs from ideal account profiles (IAP), persona specifications, segmented by a range of account and buyer attributes.
GTM Impact Measurement
Capabilities
Business Impact
Dashboard
Company leadership, growth leaders, and frontline employees (marketing, sales, customer success) have access to crucial metrics about program execution, account engagement, opportunities created, and deal conversion. Provide insights into conversion velocity, weekly, monthly, and quarterly trends and
more.
Ad Performance
Dashboard
Provide revenue, business, campaign, operations and advertising with insight into key metrics on paid media programs. Report conversion volumes by stage (engaged, qualified, opportunity, deal) and what messages and creative resonate with target accounts and buyers.
Out-of-the-Box
Dashboards
Connect to internal systems (CRM, MAP, Google Analytics, Social, other) and quickly deploy standard, pre-built dashboards to track lead performance, media budgeting and spend, website analytics, and more.
Custom
Dashboards
Develop custom dashboards against the Kwanzoo data model. Import data through data streams configured against new data sources from over 150 marketing, sales, and success platforms and tools. Use the Insights and Analytics Designer alongside standard and custom widgets to create new visualizations and
dashboards.
Custom Reporting
Kwanzoo
reporting
is a leader in rev ops intelligence platforms, connecting the entire corporate data ecosystem with the largest API connector library and AI-based data integration. Data is integrated, prepared, and exported, making it a valuable resource for marketers to measure campaign effectiveness and rev-ops performance.
GTM
Impact Measurement Capabilities
GTM
Impact Measurement Capabilities
Business Impact
Dashboard
Company leadership, growth leaders, and frontline employees (marketing, sales, customer success) have access to crucial metrics about program execution, account engagement, opportunities created, and deal conversion. Provide insights into conversion velocity, weekly, monthly, and quarterly trends and
more.
Business Impact
Dashboard
Company leadership, growth leaders, and frontline employees (marketing, sales, customer success) have access to crucial metrics about program execution, account engagement, opportunities created, and deal conversion. Provide insights into conversion velocity, weekly, monthly, and quarterly trends and
more.
Ad Performance
Dashboard
Provide revenue, business, campaign, operations and advertising with insight into key metrics on paid media programs. Report conversion volumes by stage (engaged, qualified, opportunity, deal) and what messages and creative resonate with target accounts and buyers.
Ad Performance
Dashboard
Provide revenue, business, campaign, operations and advertising with insight into key metrics on paid media programs. Report conversion volumes by stage (engaged, qualified, opportunity, deal) and what messages and creative resonate with target accounts and buyers.
Out-of-the-Box
Dashboards
Connect to internal systems (CRM, MAP, Google Analytics, Social, other) and quickly deploy standard, pre-built dashboards to track lead performance, media budgeting and spend, website analytics, and more.
Out-of-the-Box
Dashboards
Connect to internal systems (CRM, MAP, Google Analytics, Social, other) and quickly deploy standard, pre-built dashboards to track lead performance, media budgeting and spend, website analytics, and more.
Custom
Dashboards
Develop custom dashboards against the Kwanzoo data model. Import data through data streams configured against new data sources from over 150 marketing, sales, and success platforms and tools. Use the Insights and Analytics Designer alongside standard and custom widgets to create new visualizations and dashboards.
Custom
Dashboards
Develop custom dashboards against the Kwanzoo data model. Import data through data streams configured against new data sources from over 150 marketing, sales, and success platforms and tools. Use the Insights and Analytics Designer alongside standard and custom widgets to create new visualizations and dashboards.
Custom Reporting
Kwanzoo reporting is a leader in rev ops intelligence platforms, connecting the entire corporate data ecosystem with the largest API connector library and AI-based data integration. Data is integrated, prepared, and exported, making it a valuable resource for marketers to measure campaign effectiveness and rev-ops performance.
Custom Reporting
Kwanzoo reporting is a leader in rev ops intelligence platforms, connecting the entire corporate data ecosystem with the largest API connector library and AI-based data integration. Data is integrated, prepared, and exported, making it a valuable resource for marketers to measure campaign effectiveness and rev-ops performance.
“By 2025, B2B demand generation efforts will focus predominantly on accounts, not leads.”
-Forrester
