Identifying anonymous website visitors is a critical component of modern B2B marketing strategies. Your website acts as a central touchpoint for your potential clients. Every day, many prospects browse through your website pages, explore your content, and evaluate your offerings. 

However, a significant challenge persists—most of these visitors remain anonymous. They leave no trace of their identity, and unless you have a system in place to track them, you might miss out on valuable leads. This is where anonymous website visitor identification, powered by tools like Kwanzoo’s Person-Level Website Visitor Identity, becomes indispensable.

Why Identifying Anonymous Website Visitors is Crucial

Understanding your audience is the foundation of any successful marketing strategy. In the B2B space, where the sales cycle can be long and complex, identifying who is visiting your website and what they’re interested in can provide you with a massive competitive advantage.

According to studies, 98% of website visitors remain anonymous, browsing through your pages without filling out a contact form, signing up for a newsletter, or making any attempt to engage directly. That means 98% of potential leads may slip through your fingers because there is no way to reach out to them.

Imagine the value of knowing exactly who is visiting your site—what company they work for, their industry, and sometimes even more detailed contact information. You’d be able to tailor your outreach, fine-tune your messaging, and reach out to the right prospects at the right time, significantly increasing your chances of closing a deal.

The Importance of Visitor Identification

Identifying who visits your website allows you to:

• Understand Buyer Intent: Knowing which companies, and individual buyers at those companies are interested in your products helps tailor your sales approach.
• Optimize Marketing Strategies: By analyzing visitor behavior, you can adjust your content and campaigns to better meet audience needs.
• Increase Conversion Rates: Engaging with warm leads who have shown interest can significantly boost conversion rates.
  

Introducing Kwanzoo: B2B Website Visitor Tracking

Kwanzoo has an innovative solution for businesses seeking to track and identify anonymous website visitors. Kwanzoo’s Person-Level Website Visitor Identity technology allows companies to automatically discover the identity of visitors to their website, even if those individuals haven't filled out a form or initiated any contact. This tool makes it possible to uncover critical insights about visitors and use that data to drive automated outreach efforts.

Kwanzoo’s system goes beyond simple IP tracking, which only identifies the companies visiting your website. By using advanced algorithms and multiple data provider partners, and a combination of techniques using first-party cookies and IP-to-email mapping Kwanzoo can help you achieve person-level identification, with full contact information (work/personal email, LinkedIn URL, mobile phone number). The power of this technology is transformational for B2B businesses, providing a detailed understanding of who is engaging with your content and what their intentions may be.

How Kwanzoo Works

To get started with Kwanzoo, you must first install the software’s script into the website’s header. 



Once the visitor's identity is revealed, Kwanzoo pushes the person’s contact information via Slack. The contact information includes the visitor’s name, their job title, their company, their LinkedIn profile URL, their work email address, the exact page they visited, the link they clicked, and their location. 

It can also send the data to you via MAP, S3 Bucket and more

Reaching Out to Your Leads

Now that you have identified your anonymous visitors, your next goal is to reach out to them. Here are some tools to automate the process and enable your sales team to reach your leads efficiently. 

As a B2B business owner, you don’t want to send email messages to invalid email addresses. You want to ensure your messages reach people’s inbox rather than their spam folders. This is where Clay’s enrichment capability can help. 

Clay is a waterfall enrichment solution that enriches your warm lead list and maximizes your sales pipeline. The tool scours over 50 data sources to provide your leads with valid email addresses, so your sales teams can reach them effectively

How Clay Works

After you obtain your visitor’s information from Kwanzoo, you want to ensure that you have their real email addresses.

Since Kwanzoo pushes this warm lead data to Clay, it will automatically augment our warm leads with any other information that’s necessary for your SDRs or outbound sales email tools. And generate the enriched warm lead list for you to use. 

Your sales teams can use the information to pursue those that seem to qualify as  potential customers and are showing all the right buying intent from their website engagement. If you want, you can also download the list in a CSV or XLS file for your Sales team to use. 

Kwanzoo’s full growth platform has multiple modules. Our Intent module combines multiple intent sources to help Sales prioritize in-market accounts. You would then download relevant contacts that match your buying group personas at those accounts. Our ABM Ads module generates qualified site traffic, with deep analytics and unique buyer-level attribution from display ads. It’s a managed service (simply provide creative and landing page URLs, we do the rest).

Data/analytics teams at mid-market companies and large enterprises can license our Account-based and Person-based Data Model, to build custom dashboards and visualizations in-house, or to extend their Data Lake for AI applications. Beyond our fully enriched warm leads, come talk to us about our bespoke, custom, enriched, account and contact data for building out your ICP/TAM marketing database. We are also able to provide a broad range of REAL account and person training data for AI applications at very compelling rates for fast-growing AI startups, or enterprises experimenting with new AI applications.

Our SaaS platform integrates across the enterprise GTM tech stack, with strategic services and full customer success (CS) support. Customers can set up in-house, outsourced or agency teams directly on the platform. 



Start your 14 Day free POC today