Go Beyond ABM.

What is

Open GTM?

Open Go-to-Market explained.

B2B companies over the past few years have increasingly adopted account-based marketing (ABM) as a way to accelerate their go-to-market efforts. ABM marketing programs are designed to drive engagement at exactly the right accounts that can drive more pipeline and revenues. Marketing works with Sales to select a set of accounts, and reach target buyers at those accounts. All of the programs are designed to drive deeper engagement at these accounts.

What is

Account-based GTM?

Account-based Go-to-Market explained.

B2B companies over the past few years have increasingly adopted account-based marketing (ABM) as a way to accelerate their Go-to-market efforts. ABM marketing programs are designed to drive engagement at exactly the right accounts that can drive more pipeline and revenues. Marketing works with Sales to select a set of accounts, and reach target buyers at those accounts. All of the programs are designed to drive deeper engagement at these accounts.

Where many of today’s ABM approaches fall short is where they do not focus on the necessary alignment across all customer-facing teams (marketing, sales, success, paid media). This upfront alignment requires GTM leaders to define all key elements upfront, around which the entire company must align, even as they define GTM programs for execution. It also ensures that all analytics and insights are consistent and useful, regardless of the specific individual or team that receives those insights.

This GTM funnel and GTM-based alignment goes well beyond today’s traditional demand funnel, and ABM-based approaches.

Where many of today’s ABM approaches fall short is where they do not focus on the necessary alignment across all customer-facing teams (marketing, sales, success, paid media). This upfront alignment requires GTM leaders to define all key elements upfront, around which the entire company must align, even as they define GTM programs for execution. It also ensures that all analytics and insights are consistent and useful, regardless of the specific individual or team that receives those insights.

This GTM funnel and GTM-based alignment goes well beyond today’s traditional demand funnel, and ABM-based approaches.

Introducing Account-based GTM, A Better Way to ABM.

Account-based GTM from Kwanzoo is a new way to operationalize the complete Go-to-Market (GTM) process at B2B companies. It cuts across marketing, sales, and success teams globally. It touches everyone, from the CEO to the front-line representative.

Kwanzoo's

Open GTM Platform is:

Kwanzoo's Account-based GTM Platform is:

Open and connects easily with all marketing, sales, success, and paid media platforms and tools. Better align your GTM process across all your teams.

Open to all 1st party, 3rd party, and intent data sources. Quickly gain deeper insights to drive better outcomes.

Open data model, with standard taxonomies and formats. Your analytics and operations teams can now build reports at the speed of business.

Open and easily adapted to the way you run your business - run your GTM programs in-house, outsourced, or in partnership with agencies.

Open and connects easily with all marketing, sales, success, and paid media platforms and tools. Better align your GTM process across all your teams.

Open to all 1st party, 3rd party, and intent data sources. Quickly gain deeper insights to drive better outcomes.

Open data model, with standard taxonomies and formats. Your analytics and operations teams can now build reports at the speed of business.

Open and easily adapted to the way you run your business - run your GTM programs in-house, outsourced, or in partnership with agencies.

More than Technology.

Account-based GTM is a complete “re-imagining” of ABM. It’s a comprehensive approach, along with a set of templates, processes, and best practices to operationalize Go-to-Market across your company.

Come talk to us to learn why Account-based GTM from Kwanzoo might be the best decision you could make to accelerate growth at your business!

Integrate Data from any Source

Use the largest existing marketing-focused API library to integrate your data across all the most popular CRM, email, display, programmatic, web analytics, search, and social platforms.

Unify your data across channels

Automatically map all your fields across systems into a consistent taxonomy with dynamic data modeling—so you can focus on insights instead of just on data prep.

Connect all revenue to tactics to reveal insights

AI, automation, and marketing expertise put you in control to connect all your revenue operations data—regardless of where the data lives, what format it’s in, or how much it changes over time.

Let’s talk!

Have a question or comment?

Email us:

sales@kwanzoo.com

You can also find us here:

Let’s talk!

Have a question or comment?

Email us: sales@kwanzoo.com

You can also find us here: