Identifying and engaging potential buyers early in their journey is critical to driving revenue growth. Signal-based selling —leveraging data points that indicate buyer intent—has emerged as a game-changing strategy. However, some signals are more valuable than others. To stay ahead, businesses need reliable, real-time insights that traditional tools often fail to provide.

The Problem with Traditional Signals

Traditional buyer intent signals—such as demographic, firmographic, behavioral, psychographic, and in-market data—are fragmented, incomplete, or outdated. Most rely on account identification, leaving anonymous buyers invisible and missing critical opportunities early in the sales process. Studies show that 60-70% of the buying journey is complete before a buyer engages with sales, making it essential to identify intent earlier.

Even worse, many tools have trouble combining all this data to give helpful guidance. The result? A patchwork of disconnected data that wastes resources and fails to deliver results.

Why Website Visitor Behavior is the Quintessential Signal

Website visitor behavior is the most reliable and actionable among all signals. Here’s why:

• Complete Visibility: Your website provides first-party data under your control, offering complete visibility into every interaction—whether visitors are known or anonymous.
• No ID Required: Behavioral signals don’t rely on account identification. Actions like page visits, time spent, and engagement patterns reveal intent without needing firmographic or demographic data.
• Real-Time Insights: Real-time data allows you to engage prospects at the right moment in their buying journey—a feat traditional signals often miss because of delays.

 

How Kwanzoo Transforms Signal-Based Selling

Kwanzoo’s AI Go-to-Market (GTM) Tech Platform and On-Demand Service take signal-based selling to the next level by sourcing, unifying, and operationalizing billions of buying signals across the web. Here’s how Kwanzoo helps businesses unlock hidden growth opportunities:

Person-Level Visitor Identity

• Uncover individual buyers with full contact information—“warm leads”—directly from your B2B or B2B2C website.
• Eliminate anonymity by identifying decision-makers who are actively researching solutions similar to yours.

Offsite Intent Leads

• Find in-market buyers across 90,000+ websites researching topics relevant to your business (e.g., Cloud Security, ITSM, Android).
• Capture leads with full contact details, ensuring hyper-targeted outreach.

Account Intelligence

• Identify accounts engaging on your website globally, mapping both known and anonymous buyer journeys.
• Unify person-level and account-level signals in one platform for near real-time insights.

Multi-Channel Orchestration

• Enable intelligent nurturing of prospects with 1:1 personalized messages via email, LinkedIn, and phone calls.
• Group prospects into dynamic, signal-based segments powered by AI for maximum impact.

Actionable Plays for Signal-Based Selling

Here are some Standard Plays to leverage Kwanzoo’s capabilities for targeted outbound campaigns:

1. Website Warm Leads: Target visitors who meet specific criteria:
2. Engaged Accounts: Build campaigns targeting ICP-aligned accounts with recent engagement (e.g., session time ≥ 90 seconds, scroll rate > 50%).
3. Decision-Makers in Key Industries

 

Proven Results with Kwanzoo

Kwanzoo has already delivered measurable results for businesses across industries. When paired with platforms like 6Sense, Kwanzoo amplifies results even further. For example:

• Webbula uses Kwanzoo alongside 6Sense for top-of-funnel efficiency and reports excellent outcomes.
• Fractional CMO Aditi Karandikar calls Kwanzoo “the most mature solution on the market today.”

Why Choose Kwanzoo?

Kwanzoo’s AI GTM Platform and On-Demand Service stand out for several reasons:

• Complete Visibility: Capture every interaction on your website as first-party data for maximum control.
• Curated Buying Signal Feeds: Deliver fresh, relevant insights directly into your GTM stack.
• Multi-Channel Execution: Enable intelligent nurturing via email, LinkedIn, and phone calls.
• Scalable Solutions: Flexible pricing models and managed services ensure seamless integration into your existing tech stack.

Get Started Today

Don’t let hidden buyers slip through the cracks. Try Kwanzoo’s AI GTM Platform and On-Demand Service and experience the power of signal-based selling firsthand.