The promise of Intent data... finally delivered.
The promise of Intent data... finally delivered.
Intent data sounds good... until Sales says it doesn't work.
As the world goes more digital and online, the number of Intent data providers continues to multiply. Intent data is supposed to find you In-market accounts that are ready to buy your product or solution. And yet, many Companies find their Sales teams telling them that the intent data they are using is simply not working for them!
Intent data sounds good... until Sales says it doesn't work.
As the world goes more digital and online, the number of Intent data providers continues to multiply. Intent data is supposed to find you In-market accounts that are ready to buy your product or solution. And yet, many Companies find their Sales teams telling them that the intent data they are using is simply not working for them!
Intent data sounds good,
until Sales says it doesn't work.
As the world goes more digital and online, the number of Intent data providers continues to multiply. Intent data is supposed to find you In-market accounts that are ready to buy your product or solution. And yet, many Companies find their Sales teams telling them that the intent data they are using is simply not working for them!
What is Intent data today?
The typical Intent data available today is a list of accounts, with a rank or score for each account. Each such intent account list is associated with a specific topic (e.g. Cloud Security). Marketers are asked to license Intent data by one or more topics. Sales must act on these accounts.
Some providers allow for customizing a few keywords associated with an Intent data topic. Sales often finds it difficult to identify the specific buying group or team at an Account that is in a purchase cycle for their product/solution. The problem gets worse, the larger the target Account - especially large enterprises with many site locations, departments, active projects and initiatives.
What is Intent data today?
What is Intent data today?
The typical Intent data available today is a list of accounts, with a rank or score for each account. Each such intent account list is associated with a specific topic (e.g. Cloud Security). Marketers are asked to license Intent data by one or more topics. Sales must act on these accounts.
Some providers allow for customizing a few keywords associated with an Intent data topic. Sales often finds it difficult to identify the specific buying group or team at an Account that is in a purchase cycle for their product/solution. The problem gets worse, the larger the target Account - especially large enterprises with many site locations, departments, active projects and initiatives.
Demand Gen
You spend so much time, energy and money on demand gen. And it's getting harder. Identify active prospects. Reach the right contacts at the right time with the right message for their stage in the buying journey.
ABM/Target Accounts
ABM is an elegant idea. But companies don't buy - actual people do. Behind great, scalable account-based marketing is the need to connect with the right people, not just attractive job titles.
Event Marketing
Everyone loves events - marketers, customers and the execs that fund marketing. Make yours payoff for everyone with strong event attendance from interested, engaged attendees and monitor your competitors'!
Complex/Strategic Sales
CEB's last update was 6.8 members of a buying team. Contact level intent data can help your B2B sales team understand who is on the buying team, what they're thinking and which competitors they're engaged with.
Loyalty & Churn
Ever been ambushed by a long-time customer that jumps to a competitor? Or learn too late that a loyal client just bought additional products/services elsewhere? Intent data can put your success team in the game to reduce churn and boost up/cross selling.
Competitive Marketing
Move beyond social listening, website snooping, media scans and Google alerts. Intent data provides a clearer picture of your competitors' activities. More importantly, it helps you gauge and monitor market engagement - and let's you know if they're in the game.
Supercharge Retargeting
Retargeting is popular because it works. It's limited because it only works for those who have visited your site. Intent data custom audiences can change that. Retarget with Facebook, LinkedIn and Google based on contact engagement across the entire web.
Deal Intelligence
Tired of losing deals to competitors? Or to the status quo? Buying teams are making sales veterans look like rookies. Give your B2B sales team the tools and insights they need to interpret and react to the entire buying team's actions - not just the deal champion's reassuring words.
Conversational Marketing
The key is to create conversations. That takes insights into what your visitor is thinking. Your 1st party intent data (their visits, page views, etc.) helps, but imagine if you knew what topics they were engaging with, where, and ran appropriate bot playbooks.
Introducing
Kwanzoo Intent
Introducing Kwanzoo Intent
Data and insights truly customized to your business.
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business. We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Introducing Kwanzoo Intent
Data and insights truly customized to your business
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business.
We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Data and insights truly customized to your business.
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business. We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Data and insights truly customized to your business
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business. We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Our data recommends to Sales not just to the right accounts that they should pursue, but additionally the best site location(s), department(s) and even project(s) at an account that could use your product or solution. It also reveals competitive vendor(s) who may be up for renewal, or your Sales needs to research to position against them. Rich, granular, actionable data, so Sales uncovers new purchase and renewal opportunities fast!
Our data recommends to Sales not just to the right accounts that they should pursue, but additionally the best site location(s), department(s) and even project(s) at an account that could use your product or solution. It also reveals competitive vendor(s) who may be up for renewal, or your Sales needs to research to position against them. Rich, granular, actionable data, so Sales uncovers new purchase and renewal opportunities fast!
Our data recommends to Sales not just to the right accounts that they should pursue, but additionally the best site location(s), department(s) and even project(s) at an account that could use your product or solution. It also reveals competitive vendor(s) who may be up for renewal, or your Sales needs to research to position against them. Rich, granular, actionable data, so Sales uncovers new purchase and renewal opportunities fast!
Verify that our Intent data works, before you buy.
We connect to your CRM. and overlay our Intent accounts with your currently active opportunities and deals (won, lost). Quickly analyze the historic accuracy of our Intent data’s forecast of specific In-market accounts! Compare the accounts we forecasted over the past 12 months against your prior opportunities and deals. We also show you forecasted budgets for your product/solution at target intent accounts.
Verify that our Intent data works, before you buy.
We connect to your CRM. and overlay our Intent accounts with your currently active opportunities and deals (won, lost). Quickly analyze the historic accuracy of our Intent data’s forecast of specific In-market accounts! Compare the accounts we forecasted over the past 12 months against your prior opportunities and deals. We also show you forecasted budgets for your product/solution at target intent accounts.
Verify that our Intent data works, before you buy.
We connect to your CRM. and overlay our Intent accounts with your currently active opportunities and deals (won, lost). Quickly analyze the historic accuracy of our Intent data’s forecast of specific In-market accounts! Compare the accounts we forecasted over the past 12 months against your prior opportunities and deals. We also show you forecasted budgets for your product/solution at target intent accounts.
Intent data budgets are estimated and have been 81%+ accurate across multiple Topics and account lists. Forecasted intent deal close dates have been accurate by +- 1 month
Intent data budgets are estimated and have been 81%+ accurate across multiple Topics and account lists. Forecasted intent deal close dates have been accurate by +- 1 month
Intent data budgets are estimated and have been 81%+ accurate across multiple Topics and account lists. Forecasted intent deal close dates have been accurate by +-1 month
The larger issue–how do you make all of your Intent data actionable?
A typical enterprise has multiple intent data sources (click streams, bid streams, content consumption, self-declared, product reviews, first party engagement). Each data source maintains a slightly different taxonomy of topics around account-specific intent.
Intent topics act as a proxy for revealing intent across a set of accounts for a specific product/solution from your Company. The next operational challenge is to consolidate, rank order and prioritize accounts across all of your intent data sources. It takes a lot of manual effort to harmonize the various sources around a specific intent topic.
The larger issue–how do you make all of your Intent data actionable?
A typical enterprise has multiple intent data sources (click streams, bid streams, content consumption, self-declared, product reviews, first party engagement). Each data source maintains a slightly different taxonomy of topics around account-specific intent.
Intent topics act as a proxy for revealing intent across a set of accounts for a specific product/solution from your Company. The next operational challenge is to consolidate, rank order and prioritize accounts across all of your intent data sources. It takes a lot of manual effort to harmonize the various sources around a specific intent topic.
The larger issue–how do you make all of your Intent data actionable?
A typical enterprise has multiple intent data sources (click streams, bid streams, content consumption, self-declared, product reviews, first party engagement). Each data source maintains a slightly different taxonomy of topics around account-specific intent.
Intent topics act as a proxy for revealing intent across a set of accounts for a specific product/solution from your Company. The next operational challenge is to consolidate, rank order and prioritize accounts across all of your intent data sources. It takes a lot of manual effort to harmonize the various sources around a specific intent topic.
Benefits of Unified Intent Data
Find more In-Market accounts, with better actioning of the accounts across your teams. Drive more timely sales outreach to specific accounts that are showing strong buying signals. Ensure that your teams are having the right conversations, at the right time, with the right accounts, to maximize awareness, pipeline and revenues.
Benefits of Unified Intent Data
Find more In-Market accounts, with better actioning of the accounts across your teams. Drive more timely sales outreach to specific accounts that are showing strong buying signals. Ensure that your teams are having the right conversations, at the right time, with the right accounts, to maximize awareness, pipeline and revenues.
Benefits of Unified Intent Data
Find more In-Market accounts, with better actioning of the accounts across your teams. Drive more timely sales outreach to specific accounts that are showing strong buying signals. Ensure that your teams are having the right conversations, at the right time, with the right accounts, to maximize awareness, pipeline and revenues.
Account-based Marketing
Integration as a Service (iPaaS)
Data Lake
BI / Analytics
Multi-touch Attribution
Multi-touch Attribution
