Clearbit has long been a  preferred choice for many B2B companies (and especially Hubspot customers) for account-level identification, data enrichment and personalization, as they seek to enhance their sales and marketing efforts. However, its pricing model can present challenges, particularly given today’s tighter budgets and a growing list of requirements.

Fortunately, the market offers a variety of platforms with comparable functionalities, each with its own pricing model and distinctive features. This provides more choices to B2B organizations today, to select a solution that is best suited for their specific budgetary and operational requirements.

This article examines ten notable Clearbit alternatives for account intelligence, providing insights into their performance across various account identification, data enrichment and lead generation tasks. It also highlights how Kwanzoo offers a complementary approach to all of these account intelligence tools, so you can enhance your GTM strategies.

Kwanzoo’s GTM automation platform goes beyond traditional ABM, visitor ID, and data enrichment tools to enable true 1:1 personalized prospect nurturing, using both person-level and account-level intelligence and insights.,  person-level engagement.

Evaluating Clearbit Alternatives: A Balanced Approach

To provide a fair and objective comparison, each platform was evaluated based on the following key criteria:

Feature Range: Does the platform offer a comprehensive suite of data enrichment, lead generation, and personalization capabilities?
Usability: Is the platform user-friendly, or does it present a steep learning curve?
Data Quality: How accurate and up-to-date is the information provided by the platform?
Integration Capabilities: Does the platform integrate smoothly with common CRMs and marketing tools?
Pricing Structure: How transparent and flexible is the pricing, and how does it compare to Clearbit?

Based on these criteria, the following solutions emerge as top Clearbit alternatives:

1. Datanyze
2. LeadGenius
3. Demandbase
4. Cognism
5. Lift AI
6. Foundry
7. SMARTe
8. 6sense
9. AeroLeads
10. Leadfeeder
    
    

Detailed Analysis of Top Alternatives

Each of the following sections provides a concise overview of the strengths and weaknesses of each alternative, along with pricing information and a summary table for quick reference.

1. Datanyze

Datanyze simplifies prospecting with its real-time B2B contact data and Google Chrome extension, which provides quick access to lead information. The platform allows users to extract icebreakers for personalized outreach directly, facilitating the creation of tailored messages based on technographic data that provides insight into a company’s software stack.

The predictive analytics capabilities enable users to focus on high-intent prospects more quickly, allowing for more targeted campaigns.

Additional features include:

• Technographic analysis for insights into a company’s tech stack.
• Bulk contact information retrieval for managing large-scale outreach efforts.
• API access for seamless CRM integration.
  
  

The limited free version, Nyze Lite, may not suffice for more complex campaigns, and some users have reported that customer service response times could be improved.

Datanyze Pricing

• Nyze Lite: 90-day free trial
• Nyze Pro 1: $21/month*
• Nyze Pro 2: $39/month*

*All prices pertain to the yearly billing model

Datanyze Pros & Cons

Pros

• Affordable plans
• Robust data with technographic insights
• Google Chrome extension

Cons

• 
  Poor customer service
• 
  Some data accuracy issues

2. LeadGenius

LeadGenius offers custom Data Points that are invaluable for constructing highly specific target profiles. Its global reach facilitates international prospecting, particularly when data is needed for less saturated markets.

The technographic insights enable users to adjust campaigns based on the technologies companies use, while the geographic segmentation tools allow for regional campaigns that are both effective and relevant.

Additional features include:

• Human-verified data for enhanced accuracy.
• Intent signals for improved lead prospecting.
• Visualization dashboard for campaign tracking and optimization.
• Custom data and signals APIs for streamlined workflows.
  
  

While LeadGenius provides a high level of detail, the platform has a high price tag, and occasional data accuracy issues may limit its utility for smaller campaigns.

LeadGenius Pricing

Custom pricing is available upon request.

LeadGenius Pros & Cons

Pros

• Custom data sets
• Global reach
• Technographic insights

Cons

• Nontransparent pricing
• Data accuracy issues

3. Demandbase

Demandbase excels in AI-driven account insights and customizable ABM (account-based marketing) features. The platform’s people-based ad targeting feature is particularly useful, driving relevant traffic to landing pages while helping to refine campaigns based on real-time buyer intent.

The tool also provides sales insights, allowing users to prioritize high-value prospects. Cross-channel campaign management helps synchronize efforts across multiple platforms.

Additional features include:

• Buyer intent data for enhanced lead qualification.
• Account segmentation for improved lead prioritization.
• Predictive analytics for improved outreach timing.
  
  

However, setting up the platform can take longer than expected, and the reporting interface may seem clunky to some users.

Demandbase Pricing

Custom pricing is available based on business needs.

Demandbase Pros & Cons

Pros

• CRM integration
• Customizable dashboards
• Robust intent data
• Excellent customer support
  

Cons

• Tedious setup
• No transparency in pricing

4. Cognism

For organizations targeting European markets, Cognism provides GDPR-compliant data and phone-verified mobile numbers. This tool is beneficial for reaching new, hard-to-access markets. Its international reach opens up new territories that may be difficult to penetrate with standard platforms.

Cognism's AI-driven compliance capabilities ensure that users operate within the regulations of the regions they are prospecting in. The CRM integration is seamless, facilitating easy updates to contact databases.

Additional features include:

• Lead tracking for optimized follow-ups.
• Frequent data updates to ensure access to fresh contact details.
• Phone-verified data to improve accuracy.
  
  

However, customer support, especially via email, can be slow after the implementation phase.

Cognism Pricing

Custom pricing is available upon request. The charge per user may be prohibitive for businesses with larger teams.

Cognism Pros & Cons

Pros

• Extensive data
• Phone-verified mobile numbers
• Seamless CRM integration
• International reach

Cons

• Slow email support
• Expensive for startups and small businesses
  

5. Lift AI

Lift AI provides real-time behavioral analysis of visitor activity on a website. Its machine-learning models predict the likelihood of lead conversion, enabling sales teams to effectively engage anonymous visitors and prioritize high-conversion leads.

The predictive analytics guide marketing teams on which segments to target, making efforts more efficient.

Additional capabilities include:

• Visitor segmentation to improve campaign targeting.
• Anonymous visitor identification to capture leads early.
• Integration with CRM tools like Salesforce, HubSpot, and Pipedrive for smooth workflow.
  
  

However, Lift AI’s pricing is relatively high, which may be a drawback for smaller teams or businesses. While excellent at tracking and analyzing visitor behavior, it does not identify individual people, requiring additional tools for full contact-level insights.

Lift AI Pricing

• Essentials: $1,500/month
• Premium: $2,500/month
• Unlimited: $3,500/month
• Account-reveal add-on: $450/month
  
  

Lift AI Pros & Cons

Pros

• Intent data
• Real-time lead scoring
• Integration with CRM software

Cons

• Pricey
• Doesn’t identify individual leads

6. Foundry

Foundry’s AI-powered account selection and behavioral analysis capabilities provide precision. The platform’s real-time data processing ensures users can act quickly on new leads, while custom workflows add flexibility to campaigns.

The tool’s intent data helps prioritize which leads to follow up on, improving response rates.

Other features include:

• Custom reporting dashboards for performance tracking.
• Real-time orchestration for seamless campaign management.
• Integration with CRM platforms, such as HubSpot, Salesforce, and SugarCRM.
  
  

Foundry does not disclose its pricing upfront, making it difficult to determine its affordability without engaging in detailed discussions with its sales team. Occasional data inaccuracies may affect the quality of some leads.

Foundry Pricing

Pricing is customized based on business needs.

Foundry Pros & Cons

Pros

• Intent data
• ABM Orchestration
• Seamless CRM integration

Cons

• Expensive
• Occasional data accuracy issues

7. SMARTe

SMARTe’s lead generation and data enrichment services are suitable for account-based marketing strategies. It provides global data enrichment that expands the reach of campaigns, and the lead management tools help keep data organized and easily managed.

SMARTe’s standout features include:

• API access for customized integrations and workflows tailored to specific business needs.
• Account-based marketing (ABM) support for more targeted outreach.
• CRM integration to streamline data flow, facilitating seamless collaboration across departments.
  
  

While SMARTe provides solid value in terms of data accuracy, finding granular data in less saturated industries can be more challenging.

SMARTe Pricing

Free plan
Pro: $20/license/month
Enterprise: Starting at $15,000/year*
  *Estimate for the standard plan for the U.S. only; additional conditions apply.

SMARTe Pros & Cons

Pros

• Advanced data filters
• One-click CRM integration
• Lead scoring

Cons

Limited or inaccurate data for smaller companies

8. 6sense

6sense offers an AI-driven revenue platform that uses predictive analytics to identify high-quality leads. The account-based orchestration tools enable teams to manage sales and marketing efforts more effectively across multiple channels.

The platform’s intent data helps users focus on the most promising prospects.

Key features include:

• Multichannel engagement for a cohesive GTM strategy.
• Account and contact data for targeted marketing.
• Lead prioritization based on behavioral data.
  
  

Despite the robust features, the user interface can be laggy, and the setup process may be slow.

6sense Pricing

Custom pricing is available upon request.

6sense Pros & Cons

Pros

• Seamless CRM integration
• Predictive analytics
• Segmentation
  
  

Cons

• Slow setup
• Sluggish data refreshes

9. AeroLeads

AeroLeads provides real-time data extraction, simplifying the process of obtaining emails and phone numbers directly from LinkedIn. This can save time when teams need to find verified contacts.

The email verification feature reduces bounce rates significantly during campaigns.

Key features include:

• CRM integration to streamline the data export process.
• Bulk data extraction for high-volume prospecting.
• Customizable data enrichment for improving contacts with additional information.
  
  

A potential drawback is the occasional presence of incorrect or inactive email addresses, which affects the reliability of contact lists. The platform’s reliance on LinkedIn’s search capabilities may limit the number of contacts that can be accessed, especially with the free version of LinkedIn.

AeroLeads Pricing

Free trial

• Take off: $39/month
  
• Climb: $129/month
  
• Cruise: 249/month
  
• Enterprise: Talk to sales
  
  

AeroLeads Pros & Cons

Pros

• Real-time email verification
• Bulk report
• CRM integration

Cons

• Occasional data quality issues
• Heavy dependence on LinkedIn

10. Leadfeeder

Leadfeeder’s website visitor tracking capabilities help identify high-intent leads while they browse a site. The platform integrates smoothly with Google Analytics and CRM tools like Marketo and Salesforce, providing detailed insights into visitor behavior and streamlining leads directly into the sales pipeline.

The customizable lead scoring helps prioritize key prospects, and real-time lead notifications ensure that users can act quickly.

Key features include:

• Real-time lead notifications for faster engagement.
• Integration with CRM tools for streamlined data management.
• Detailed insights into visitor behavior for better targeting.
  
  

However, connecting with the right contacts within larger organizations can be challenging. Streamlining the process of navigating duplicate data or irrelevant leads could also save time.

Leadfeeder Pricing

Free version
Paid plans start at $109 per month

Leadfeeder Pros & Cons

Pros

• Detailed insights into website visitors
• Easy integration with Google Analytics and CRM platforms
• Real-time lead notifications

Cons

• Time-consuming to reach specific contacts
• Duplicate or irrelevant leads can clutter data
• Limited lead management features

The Kwanzoo Difference: AI-powered go-to-market (GTM) automation platform

While the above platforms excel at identifying and enriching data at the company level, Kwanzoo takes a different approach. Kwanzoo recognizes that in today's complex B2B landscape, effective GTM strategies hinge on understanding and engaging individual decision-makers, in addition to the global companies that are engaging with your brand.

Kwanzoo empowers marketing and sales teams to:

Identify and target specific individuals: Go beyond company-level data to pinpoint the exact people within target accounts who are most likely to be interested in your solutions, and are actively engaging on your website.

Personalize engagement at scale: Deliver tailored content and messaging based on individual interests, behaviors, and roles, maximizing the impact of every interaction.

Measure the ROI of person-level engagement: Track the performance of your campaigns at the individual level, providing valuable insights into what's working and what needs to be optimized.

Account and Contact Data: Target your marketing efforts with precision, ensuring that messaging resonates with your target audience.

How Kwanzoo Complements Traditional Data Enrichment:

Think of Clearbit and its alternatives as providing the "what" (company demographics, industry, technographics) and Kwanzoo as providing the "who" (key decision-makers, their interests, their online behavior). By combining these approaches, organizations can achieve a truly holistic view of their target market and orchestrate more effective GTM strategies.

Kwanzoo offers solutions for:

Account-Based Marketing (ABM): Identify and engage the key stakeholders within target accounts.
Demand Generation: Drive high-quality leads by targeting individuals who are actively researching solutions like yours.
Sales Enablement: Equip sales teams with person-level insights to personalize their outreach and close more deals.

Sales Outreach: Enable intelligent nurturing of prospects with 1:1 personalized message sequence sent to each individual prospect, through sales emails, LinkedIn and phone calls.

Kwanzoo’s AI-Powered GTM Automation: A Deeper Dive

Kwanzoo provides AI-powered go-to-market (GTM) automation software that unifies person and account-level buying signals, both on and off the website, to drive higher prospect response rates and pipeline growth.

Key Features

Person-Level Visitor ID
De-anonymizes USA website traffic to reveal full contact details:

• Work/personal emails
• LinkedIn profiles
• Mobile phone numbers
• Journey mapping
• Identifies B2B buyers, B2C, or individuals with personal emails.
  
  

Offsite Intent Leads

• Finds in-market, USA-based buyers actively researching solutions like yours across the web.
• Delivers intent signals tied to specific individuals, not just companies.
  
  

Account Intelligence

• Tracks global companies engaging with your website.
• Enables sales teams to pursue decision-makers via LinkedIn, email, or phone using enriched data.
  
  

“Done with You” & “Done for You” Services

Strategic implementation support for Marketo, HubSpot, Salesforce, etc.
Customer success teams to onboard in-house, outsourced, or agency users.

Outcome-Based Pricing
No software platform fee or per user fee.. Pay only for actionable data that drives pipeline and revenue:

Warm website leads
Verified offsite intent leads
Engaged target accounts

Proven Results with Kwanzoo

Customers like Infosys, Webbula, and Liquidware leverage Kwanzoo to achieve significant improvements in their GTM strategies:

• Reduce lead acquisition costs by 40%+
• Boost prospect response rates by 3x or more
• Shorten sales cycles with warm, intent-driven leads
  
  

Why Settle for Company-Level Data?

While Clearbit alternatives provide critical firmographics, they often leave sales teams guessing who to contact within target accounts. Kwanzoo eliminates this friction by:

1. Converting anonymous visitors into named leads.
2. Surfacing offsite intent at the individual level.
3. Delivering verified contact data for direct outreach.

Activate your GTM strategy today –Explore Kwanzoo’s pay-per-outcome model or connect with our experts to deploy AI-driven buyer intelligence.

Choosing the Right Approach: It's Not "Either/Or"

The decision of whether to use Clearbit alternatives or a solution like Kwanzoo isn't an either/or proposition. The most effective approach often involves combining these tools to create a comprehensive GTM strategy.

Use Clearbit alternatives (like Datanyze, LeadGenius, or Demandbase) to enrich your company-level data and identify target accounts.

Leverage Kwanzoo to identify and engage the key decision-makers within those accounts, delivering personalized experiences that drive results.