The decision of whether to use Clearbit alternatives or a solution like Kwanzoo isn't an either/or proposition. The most effective approach often involves combining these tools to create a comprehensive GTM strategy.

De-Anonymization and Person-Level Visitor Identity with Kwanzoo

Demandbase vs 6sense: Choosing the Right Platform for Targeted Account Strategies in 2025

Discover how to leverage person and account-level buying signals to boost B2B sales. Learn how Kwanzoo’s AI-powered GTM platform helps you identify high-intent prospects and drive revenue growth.

What’s Next for Demand Generation in 2025?

As demand generation leaders, we know the difference between hitting pipeline goals and missing the mark often lies in recognizing the right buying signals. But not all signals are created equal. It’s about identifying the indicators that truly matter, rooted in data that provides actionable insights. Let’s explore the key categories of buying signals and how they can shape demand generation success. 1. Behavioral Signals: What Prospects Do Tells the Story Behavioral signals are often the most direct indicators of a prospect’s intent to buy. These are actions prospects take that reveal their interest level and where they are in their journey. Website Engagement: Time spent on product pages, downloads of case studies or whitepapers, and engagement with pricing pages are clear intent indicators. Content Interactions: Attendance at webinars, opening and clicking through email campaigns, and responses to surveys highlight prospects’ interest areas. Trial and Product Usage: For product-led organizations, metrics like feature adoption, login frequency, and usage patterns can pinpoint prospects ready for an upgrade or purchase. When these signals are tracked in real time and correlated with firmographics (e.g., company size or industry), they enable precise prioritization and outreach. 2. Contextual Signals: What’s Changing in Their World? While behavioral signals focus on direct interactions, contextual signals provide a broader view of prospects' environment and evolving needs. Organizational Changes: Job changes, leadership hires, and new strategic initiatives often indicate shifting priorities and potential interest in solutions. Industry Trends: Monitoring sector-specific growth drivers, such as compliance updates or new regulations, can highlight timely opportunities. Competitive Movements: Changes in a company’s tech stack, including adopting complementary tools or switching providers, signal readiness for solutions that integrate well or solve gaps. By layering contextual signals on top of behavioral data, demand generation leaders gain a sharper understanding of when prospects are most likely to engage. 3. Engagement Signals: Beyond the Surface Deep engagement signals provide the nuance demand gen leaders need to differentiate between curiosity and genuine buying intent. CRM Interactions: Patterns in deal velocity, closed/lost insights, and repeat engagement help refine scoring models and better predict buying behavior. Community and Social Interactions: Participation in forums, comments on brand-related posts, or joining a webinar Q&A session shows interest beyond formal channels. Conversations with Sales: Sentiment and topics discussed in calls or meetings can reveal pain points or urgency that aren’t always visible through data. Integrating these signals ensures alignment between sales and marketing teams, fostering smoother handoffs and more productive conversations. 4. Signals from External Ecosystems External signals enrich the picture by offering insights into prospects' environment and behavior beyond direct brand interactions. Intent Data: Keyword trends, topic interest from third-party platforms, and competitor research indicate prospects’ areas of focus. Market Activities: Fundraising events, product launches, and expansion into new markets provide insights into a company’s growth trajectory and readiness to invest. Customer Announcements: Strategic partnerships or public commitments to new initiatives can align with your solution’s value proposition. These signals can help uncover opportunities your team might not otherwise have surfaced. 5. Data Enrichment: Turning Signals into Actionable Insights For demand generation efforts to be effective, raw data must be transformed into actionable insights. This is where enrichment comes into play. Company Insights: Revenue, headcount, and growth indicators provide context about organizational readiness. Contact-Level Data: Role, seniority, and department data ensure personalized outreach that resonates. Tech and Competitor Stack: Insights into the tools prospects use or competitors they engage with inform positioning and messaging strategies. When enriched with these layers, buying signals become a roadmap for engaging prospects in ways that are both timely and relevant. Bringing It All Together The most effective demand generation leaders understand that no single signal can tell the whole story. By integrating behavioral, contextual, engagement, external, and enrichment signals into a unified framework, they create a well-rounded picture of buying intent. It’s not just about collecting data—it’s about connecting the dots. When signals are brought together thoughtfully, they drive more precise prioritization, sharper personalization, and ultimately, stronger pipeline outcomes. As demand generation evolves in an era of data-driven marketing, focusing on the signals that truly matter will set your team up for sustained success.

As we step into a new year, it’s natural to take a moment to reflect on our journey and the changes we've experienced. A CEO of a thriving software business valued at over $300 million, who we know well, often emphasizes the importance of starting from “ First Principles .” This approach encourages us to strip away assumptions and focus on the fundamental truths that drive our decisions. Key Questions for Understanding Our Customers In today's fast-paced B2B landscape, we have identified several crucial questions that help us better understand our customers Who are the individual prospects from our target accounts engaging with us? We analyze both online and offline interactions, focusing on topics that align with our solution category. Which accounts are showing interest? We assess not only the number of accounts but also how many buyers from those accounts are engaging with our content. Who should we reach out to? Identifying individual contacts for sales outreach is vital for effective communication and relationship building. These questions lay the groundwork for a deeper understanding of our audience, enabling us to tailor our outreach efforts more effectively. The Next Challenge: Crafting the Right Message Once we have gathered insights about individual buyers and accounts, we face the next pivotal question: Given all the journey data on these individual buyers and accounts, what message should we deliver to relevant prospects so they choose to engage? This challenge is not unique to us. A close friend of our business, who serves as a VP of Demand Generation has encountered similar hurdles across multiple enterprise B2B companies. Despite advancements in technology, crafting compelling messages that resonate with prospects remains one of the most significant challenges in our industry today. The State of the Market as We Enter 2025 As we look ahead into 2025, it’s clear that many B2B companies have yet to fully embrace person-level visitor identification and intent solutions. Here are some key observations: Underutilization of Technology: Many organizations still rely solely on account-level intent data through their ABM platforms like 6sense or Demandbase. While these tools provide valuable insights, they often fall short in capturing individual buyer behaviors. Growth Opportunities: Even those companies that have implemented person-level ID technology such as RB2B can significantly increase their lead volume by integrating additional similar technologies. Notably, the lead overlap between our technology and RB2B is less than 4%, highlighting a vast opportunity for growth. Comprehensive Solutions Needed: Currently, we stand out as the only solution that integrates both person-level and account-level buying signals across a B2B company's online and offline presence within a single platform. Introducing Kwanzoo: The Unified Intent Platform In response to these market needs, we proudly bring you Kwanzoo, the Unified Intent Platform designed specifically for demand marketers and sales leaders. Our platform empowers you to identify prospects—both individual buyers and engaged accounts—on and off your website. With Kwanzoo, you can expect: Enhanced Prospect Engagement: Our platform enables you to engage up to 10 times more prospects than you currently do. Actionable Insights: While we cannot guarantee meetings, we focus on helping you achieve more responses and actions from your prospects. Personalized Communication: Gain access to buyer journey data that allows you to craft thoughtful, personalized messages through sales emails, LinkedIn outreach, and phone calls. High-Quality Data: Benefit from curated data that includes reliable emails, LinkedIn URLs, and phone numbers that connect. Cost-Effective Pricing: Tired of paying bloated platform and per-user fees? With our compelling cost-per-outcome pricing model, you only pay for what you actually achieve with us—no hidden fees or unnecessary costs! If you're tired of waiting on RevOps or struggling with outdated systems, Kwanzoo is here to help you start building your pipeline within hours of deployment. Have questions? Let’s chat! Feel free to book a meeting here.

The launch of our Real-time Intent Leads product has generated significant excitement and positive feedback from users. This innovative tool offers businesses the opportunity to engage with in-market buyers actively researching products and solutions across the web. The ability to connect with these potential customers in real time is a game-changer for sales and marketing. Exploring Real-time Intent Leads At the heart of this offering is a FREE TOOL available on the homepage, known as the Real-time Intent Leads Estimator . This tool allows users to identify potential leads by selecting up to five topics that are most relevant to their business. After completing a brief form, users receive an email with an estimated number of leads—often in the thousands—available for each selected topic within just one minute. Recent searches have shown promising results across various industries, including Content Management, Asset Management Software, Outsourced IT Services, Generative AI for Sales, Cloud Security, Real Estate Investments, and more. Each of these topics has yielded thousands of leads, demonstrating the tool's effectiveness in identifying potential customers. Converting Leads into Meetings A common question arises among users: “How can I effectively activate my Website Warm Leads alongside these Real-time Intent Leads to generate meetings?” To address this, we have developed comprehensive Sales Engagement Workflows in collaboration with several partners. These workflows are designed to streamline the lead engagement process, ensuring that businesses can maximize their outreach efforts. Partners utilize tools like Clay and Tapistro to implement these workflows. These platforms help apply filters and build custom business logic that prioritizes and routes leads through various sales email nurturing tools. Options range from advanced solutions like Instantly.ai and Smartlead to traditional platforms such as Outreach, Salesloft, and even Microsoft Outlook. As automation continues to evolve, these workflows are becoming increasingly sophisticated, requiring specialized skills in both Revenue Operations (RevOps) and content creation—including copywriting and messaging. Expanding the Buying Group In addition to focusing on Website Warm Leads (which consist of individual de-anonymized buyers on a company's website ) and Real-time Intent Leads (which target in-market buyers outside of a company's website), it is crucial to consider strategies for Buying Group Expansion. This involves adding new contacts at existing accounts where leads are already engaged, both on and off the website. By identifying contacts who fit within the buying group—spanning various seniorities and titles across different departments—businesses can enhance their outreach efforts significantly. This holistic approach ensures that all potential decision-makers are included in the conversation, increasing the likelihood of successful engagement. Collaboration Opportunities Engaging with this platform can provide access to high-quality buying signals and unique person-level intent data that can drive higher response rates, generate more first meetings, and ultimately build a more robust sales pipeline. Revenue leaders currently strategizing for their 2025 budgets and GTM plans will find value in exploring innovative ways to drive demand. The platform offers a chance to initiate a FREE 14-Day Proof of Concept (POC) or demonstrate how many leads are accessible through the Estimator tool. The introduction of Real-time Intent Leads marks a significant advancement in lead generation technology. By leveraging this tool, businesses can connect with potential customers actively seeking solutions relevant to their needs. With robust sales engagement workflows and strategies for expanding buying groups, organizations can transform leads into meaningful conversations that drive business growth.

Discover how Kwanzoo's Real-time Intent Leads provide actionable insights into individual buyer behavior, enhancing targeting, and improving conversion rates in both B2B and Considered Purchase B2C markets. Embrace a new era of marketing intelligence today!