Unlocking
Value.
Store, manage, process and analyze your granular
marketing data.
An
out-of-the-box
solution for even the most granular marketing data.
Connect high volume data Connect detailed, high volume data all in one place with capabilities for ETL, storage, and SQL querying to aggregate and manage all of your data in a single, end-to-end data solution with turn-key compliance and support.
Get deeper insights Surface deeper insights into the performance of your Kwanzoo ABA, ABS and ABI programs from your high-volume data with keyword level search analysis, bid level programmatic optimization, attribution, and customer journey insights.
UnlockingValue.
Store, manage, process & analyze your granular marketing data.
An out-of-the-box solution for even the most granular marketing data.
Connect high volume data Connect detailed, high volume data all in one place with capabilities for ETL, storage, and SQL querying to aggregate and manage all of your data in a single, end-to-end data solution with turn-key compliance and support.
Get deeper insights Surface deeper insights into the performance of your Kwanzoo ABA, ABS and ABI programs from your high-volume data with keyword level search analysis, bid level programmatic optimization, attribution, and customer journey insights.
Data Lake Key
Differentiators:
Data Lake Key Differentiators:
A Complete Granular
Data Architecture
Full integration across all your marketing data silos.
Fully Integrated
Marketing Intelligence
Cross channel insights for use cases that hinge on access to high volume data.
No Assembly Required
An out-of-the-box solution to your high volume data requirements.
The Benefits
- Achieve Comprehensive Marketing Data Ownership Integrate all of your granular and aggregate marketing data silos into one single source of truth
- Gain the Power of Datorama for Your Granular Data Combine data lake ETL, storage, and SQL query with harmonization, visualization, insights, and actions
- Surface Deeper Insights into Marketing Performance Enable new cross-channel insight use cases that require access to high volume data
A Complete Granular Data Architecture
Full integration across all your marketing data silos.
Fully Integrated Marketing Intelligence
Cross channel insights for use cases that hinge on access to high volume data.
No Assembly Required
An out-of-the-box solution to your high volume data requirements.
How it works
Integrate data from across all your marketing sources, and map to your marketing data model with API connectors. Harmonize your data into the KPIs that matter to you, and create visualizations for better analysis and insights.
The Benefits
Achieve Comprehensive Marketing Data Ownership
Integrate all of your granular and aggregate marketing data silos into one single source of truth
Gain the Power of Datorama for Your Granular Data
Combine data lake ETL, storage, and SQL query with harmonization, visualization, insights, and actions
Surface Deeper Insights into Marketing Performance
Enable new cross-channel insight use cases that require access to high volume data
Kwanzoo Data Lake
What is it?
The Kwanzoo Data Lake is a feature designed for ingesting extremely granular data into the system, in its raw form, where the row count can amount to hundreds of millions or even billions of rows. Below are some examples of data types, which in their raw form, are extremely granular and for which Data Lake may be considered:
- Keyword Level Data
- Event Level Data
- Log Data
- Granular Geodata
It's worth noting that although the data is ingested in its raw form, consuming it at this level of granularity is highly unlikely. Some form of aggregation or recalculation is expected to be performed on the data, such as Reach or Attribution calculations, which require granular datasets.
Data Streams of a Data Lake type, created under a specific Workspace, create correlating Tables of data, which together make up a single Lake that pertains to that Workspace. Accordingly, any reference in the UI to 'Lake' refers to all Data Lake Data Streams (and their corresponding Tables) in that Workspace.
All data stored in the Data Lake is fully compliant with GDPR requirements and regulations.
Kwanzoo Data Lake
What is it?
The Kwanzoo Data Lake is a feature designed for ingesting extremely granular data into the system, in its raw form, where the row count can amount to hundreds of millions or even billions of rows. Below are some examples of data types, which in their raw form, are extremely granular and for which Data Lake may be considered:
- Keyword Level Data
- Event Level Data
- Log Data
- Granular Geodata
It's worth noting that although the data is ingested in its raw form, consuming it at this level of granularity is highly unlikely. Some form of aggregation or recalculation is expected to be performed on the data, such as Reach or Attribution calculations, which require granular datasets.
Data Streams of a Data Lake type, created under a specific Workspace, create correlating Tables of data, which together make up a single Lake that pertains to that Workspace. Accordingly, any reference in the UI to 'Lake' refers to all Data Lake Data Streams (and their corresponding Tables) in that Workspace.
All data stored in the Data Lake is fully compliant with GDPR requirements and regulations.
The Bottom Line...
The integrated Kwanzoo Data Lake extends the usability of our analytics and insight capabilities.
- Comprehensive Dashboards & Reporting
- Actionable Analytics and Insights
- Customizable Goals, Alerts & Activations
The Bottom Line...
The integrated Kwanzoo Data Lake extends the usability of our analytics and insight capabilities.
1. Comprehensive Dashboards and Reporting
2. Actionable Analytics and Insights
3. Customizable Goals, Alerts and Activations
