Buyer Resolution

Know everything,

so you can do anything

Want to consistently meet customer expectations for more personalized brand experiences while prioritizing data privacy and security? Then you need a new way to understand and reach your customers.

Buyer Resolution

Know everything, so you can do anything

Want to consistently meet customer expectations for more personalized brand experiences while prioritizing data privacy and security? Then you need a new way to understand and reach your customers.

Buyer Resolution

Know everything, so you can do anything

Want to consistently meet customer expectations for more personalized brand experiences while prioritizing data privacy and security? Then you need a new way to understand and reach your customers.

Try for 30 Days

What is it?

Kwanzoo's Buyer resolution involves taking a person's anonymous unique identifier and appending data about them or resolving their identity. Using a unique identifier from your website visitors, we query our Identity Graph to find out who they are, where they work, their titles, and how to contact them.


For instance, a prospective customer could be engaging with your brand on their phone, as well as their desktop, and their tablet. They could sign into an account they hold with you, or they could engage as a guest. Or, they may read your newsletter, engage with you on social media, and purchase from your website.

What is it?

Kwanzoo's Buyer resolution involves taking a person's anonymous unique identifier and appending data about them or resolving their identity. Using a unique identifier from your website visitors, we query our Identity Graph to find out who they are, where they work, their titles, and how to contact them.


For instance, a prospective customer could be engaging with your brand on their phone, as well as their desktop, and their tablet. They could sign into an account they hold with you, or they could engage as a guest. Or, they may read your newsletter, engage with you on social media, and purchase from your website.

Why is it important?

Buyer resolution involves taking a person's anonymous unique identifier and appending data about them or resolving their identity. Using a unique identifier from your website visitors, we query our Identity Graph to find out who they are, where they work, their titles, and how to contact them.


For instance, a prospective customer could be engaging with your brand on their phone, as well as their desktop, and their tablet. They could sign into an account they hold with you, or they could engage as a guest. Or, they may read your newsletter, engage with you on social media, and purchase from your website.

Why is it important?

Buyer resolution involves taking a person's anonymous unique identifier and appending data about them or resolving their identity. Using a unique identifier from your website visitors, we query our Identity Graph to find out who they are, where they work, their titles, and how to contact them.


For instance, a prospective customer could be engaging with your brand on their phone, as well as their desktop, and their tablet. They could sign into an account they hold with you, or they could engage as a guest. Or, they may read your newsletter, engage with you on social media, and purchase from your website.

How does it work?

Kwanzoo's buyer resolution process begins with the website visitor tracking script, which collects data that is then resolved and enriched against an identity graph. An identity graph is a database of all identifiers matched with privacy-protected customer profiles. Think of it as billions of contact fragments, such as names, device IDs, website visits, transactions, and more, with connections between them. The fragments represent a person, formed in the graph, and are tied to the customer profile with varying degrees of certainty. Each vendor may use their own selection of foundational Personally Identifiable Information (PII), non-PII, and name matching methods since there is no standard model for an identity graph.

How does it work?

Kwanzoo's buyer resolution process begins with the website visitor tracking script, which collects data that is then resolved and enriched against an identity graph. An identity graph is a database of all identifiers matched with privacy-protected customer profiles. Think of it as billions of contact fragments, such as names, device IDs, website visits, transactions, and more, with connections between them. The fragments represent a person, formed in the graph, and are tied to the customer profile with varying degrees of certainty. Each vendor may use their own selection of foundational Personally Identifiable Information (PII), non-PII, and name matching methods since there is no standard model for an identity graph.

How does it work?

Kwanzoo's buyer resolution process begins with the website visitor tracking script, which collects data that is then resolved and enriched against an identity graph. An identity graph is a database of all identifiers matched with privacy-protected customer profiles. Think of it as billions of contact fragments, such as names, device IDs, website visits, transactions, and more, with connections between them. The fragments represent a person, formed in the graph, and are tied to the customer profile with varying degrees of certainty. Each vendor may use their own selection of foundational Personally Identifiable Information (PII), non-PII, and name matching methods since there is no standard model for an identity graph.

What are the benefits?

Measure accurately

across channels

Optimize the effectiveness of marketing campaigns, from exposure to conversion, by assigning each person a unique person identifier (like our OPENCX PersonID). As customers progressively engage with your brand, it stays persistent—so you get an accurate view of your performance across the customer journey.

What are

the benefits?

Measure accurately across channels

Optimize the effectiveness of marketing campaigns, from exposure to conversion, by assigning each person a unique person identifier (like our OPENCX PersonID). As customers progressively engage with your brand, it stays persistent—so you get an accurate view of your performance across the customer journey.

What are the benefits?

Measure accurately across channels

Optimize the effectiveness of marketing campaigns, from exposure to conversion, by assigning each person a unique person identifier (like our OPENCX PersonID). As customers progressively engage with your brand, it stays persistent—so you get an accurate view of your performance across the customer journey.

Consistent, personalized experiences

When you can identify prospects and customers, you can communicate with them like people—not devices—personalizing their experiences wherever they’re engaging with your brand. You can also use identity resolution to enrich your customer profiles with thousands of unique data points. And the more you know about each person, the more personal you can get.

Protect PII and comply

with privacy regulations

The right Buyer Resolution provider handles the PII, so you don’t have to. Instead, you use your unique person identifiers to follow customers along their journey, across your enterprise, or with third-party partners—without accessing or transferring sensitive information.

Consistent, personalized experiences

When you can identify prospects and customers, you can communicate with them like people—not devices—personalizing their experiences wherever they’re engaging with your brand. You can also use identity resolution to enrich your customer profiles with thousands of unique data points. And the more you know about each person, the more personal you can get.

Protect PII and comply with privacy regulations

The right Buyer Resolution provider handles the PII, so you don’t have to. Instead, you use your unique person identifiers to follow customers along their journey, across your enterprise, or with third-party partners—without accessing or transferring sensitive information.

Consistent, personalized experiences

When you can identify prospects and customers, you can communicate with them like people—not devices—personalizing their experiences wherever they’re engaging with your brand. You can also use identity resolution to enrich your customer profiles with thousands of unique data points. And the more you know about each person, the more personal you can get.

Protect PII and comply with privacy regulations

The right Buyer Resolution provider handles the PII, so you don’t have to. Instead, you use your unique person identifiers to follow customers along their journey, across your enterprise, or with third-party partners—without accessing or transferring sensitive information.

Reach the right people

in more places

Buyer Resolution lets you append identifiers like hashed emails and mobile ad IDs (MAIDs) to your customer profiles. These identifiers help you to connect with the right customers in more of the places they hang out—which can greatly improve your ROAS.

Reach the right people in more places

Buyer Resolution lets you append identifiers like hashed emails and mobile ad IDs (MAIDs) to your customer profiles. These identifiers help you to connect with the right customers in more of the places they hang out—which can greatly improve your ROAS.

Reach the right people in more places

Buyer Resolution lets you append identifiers like hashed emails and mobile ad IDs (MAIDs) to your customer profiles. These identifiers help you to connect with the right customers in more of the places they hang out—which can greatly improve your ROAS.

Unify first-party data

for a single customer view

Buyer Resolution allows you to connect and consolidate identities from across your organization’s data silos. Instead of identity fragments floating around across your online and offline channels, you have a single view of each person—that’s more complete and accurate than before. 

Unify first-party data for a

single customer view

Buyer Resolution allows you to connect and consolidate identities from across your organization’s data silos. Instead of identity fragments floating around across your online and offline channels, you have a single view of each person—that’s more complete and accurate than before. 

Unify first-party data for a single customer view

Buyer Resolution allows you to connect and consolidate identities from across your organization’s data silos. Instead of identity fragments floating around across your online and offline channels, you have a single view of each person—that’s more complete and accurate than before. 

Buyer Resolution

vs.

Customer Data Platforms

Buyer Resolution is defined as software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile.


It is not meant to replace other martech solutions, such as CDPs (customer data platforms)—they are highly complementary tools.


Many people mistakenly believe CDPs perform identity resolution (and many CDPs allow them to believe it). In reality, a customer data platform acts as a repository for all of your known customer data.

Buyer Resolution vs. Customer Data Platforms

Buyer Resolution is defined as software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile.


It is not meant to replace other martech solutions, such as CDPs (customer data platforms)—they are highly complementary tools.


Many people mistakenly believe CDPs perform identity resolution (and many CDPs allow them to believe it). In reality, a customer data platform acts as a repository for all of your known customer data.

Align your disparate first, second, and third-party data sources into a true unified customer view

Enrich your existing data with additional details and context

Identify anonymous individuals that visit your owned properties

Reach your customers in all of the channels they frequent

Align your disparate first-, second-, and third-party data sources into a true unified customer view

Enrich your existing data with additional details and context

Identify anonymous individuals that visit your owned properties

Accurately reach your customers in all of the channels they frequent

Align your disparate first-, second-, and third-party data sources into a true unified customer view

Enrich your existing data with additional details and context

Identify anonymous individuals that visit your owned properties

Accurately reach your customers in all of the channels they frequent

Popular Questions

  • What is Buyer Resolution?

    Identity resolution is taking a person’s anonymous unique identifier and appending data about that person or resolving their identity.  In our case, we capture a unique identifier from your website visitors and query our Identity Graph to fill in the blanks about who they are, where they work, their titles, and how to contact them. 

  • What is an Identity Graph?

    An identity graph is a giant relational database.  It is a collection of information about a group of people from various sources.  In our case, it’s a database of US adults that contains business contact information and things that identify them (unique identifiers).  A unique identifier can be an encrypted email address, device id, or MAID.  An identity graph connects all that information and allows us to query it to resolve the identities of your website visitors. 

  • Is it legal?

    The short answer is YES, your website visitors are what is considered First Party Data, meaning they are people who have directly interacted with your company, in this case by visiting your website.  Kwanzoo enables you to use that data effectively.  That being said, there are things you should do to fully comply with privacy protection laws and be good stewards of your first-party data.  You should have a statement in your website’s privacy policy letting visitors know you collect personal data for marketing purposes.  You should have a way for them to opt out and remove them from your marketing databases if they do opt-out.  Finally, use it only for legitimate purposes to further your business.

  • What about GDPR compliance?

    GDPR is the European privacy protection law that went into effect in 2018.  It requires that consumers opt In, meaning you must inform them and gain their consent to collect and use their data.  It is the primary reason you see pop-ups asking you to accept cookies.   GDPR does not apply to the US, but what if someone from Europe visits your website?  Visitor InSites only identifies and supplies you with data about US adults.  Even if someone from outside the US visits your website, we can’t tell you who they are. They remain anonymous and GDPR is not violated.

  • Can I market to my website visitors, even if they didn’t ask to be contacted?

    Yes.  Some people are concerned about violating the CAN-SPAM act, which protects people from unwanted (spam) emails.  Just like CCPA, CAN-SPAM requires you to provide a way to Opt Out.  Always include an unsubscribe option when sending marketing emails and maintain an unsubscribed list.  Most mass email platforms build it right into your footer and maintain a suppression list of people who have unsubscribed.  If you change platforms be sure to migrate your unsubscribe list to the new platform to remain in compliance.  The second part of CAN-SPAM is that you must identify your email as a marketing message.  That doesn’t mean you can’t get creative with your subject lines but don’t use sneaky ‘bait & switch’ tactics.

  • Do I need to log into your application?

    No, we can provide you with the data stream, making it easy for you to work the data into your current sales and marketing systems.

  • I have multiple systems that provide resolution, like Marketing Automation System, how is this different?

    Some CRMs and Marketing Automation Platforms can tag return visitors using a cookie.  That means the person needs to be in your database already and has to visit more than once.  Visitor InSites can identify them the first time they visit your site, whether they are in your database or not. 

Get Started

Contact Us

30-day free trial 

No credit card

Popular Questions

  • What is Buyer Resolution?

    Identity resolution is taking a person’s anonymous unique identifier and appending data about that person or resolving their identity.  In our case, we capture a unique identifier from your website visitors and query our Identity Graph to fill in the blanks about who they are, where they work, their titles, and how to contact them. 

  • What is an Identity Graph?

    An identity graph is a giant relational database.  It is a collection of information about a group of people from various sources.  In our case, it’s a database of US adults that contains business contact information and things that identify them (unique identifiers).  A unique identifier can be an encrypted email address, device id, or MAID.  An identity graph connects all that information and allows us to query it to resolve the identities of your website visitors. 

  • Is it legal?

    The short answer is YES, your website visitors are what is considered First Party Data, meaning they are people who have directly interacted with your company, in this case by visiting your website.  Kwanzoo enables you to use that data effectively.  That being said, there are things you should do to fully comply with privacy protection laws and be good stewards of your first-party data.  You should have a statement in your website’s privacy policy letting visitors know you collect personal data for marketing purposes.  You should have a way for them to opt out and remove them from your marketing databases if they do opt-out.  Finally, use it only for legitimate purposes to further your business.

  • What about GDPR compliance?

    GDPR is the European privacy protection law that went into effect in 2018.  It requires that consumers opt In, meaning you must inform them and gain their consent to collect and use their data.  It is the primary reason you see pop-ups asking you to accept cookies.   GDPR does not apply to the US, but what if someone from Europe visits your website?  Visitor InSites only identifies and supplies you with data about US adults.  Even if someone from outside the US visits your website, we can’t tell you who they are. They remain anonymous and GDPR is not violated.

  • Can I market to my website visitors, even if they didn’t ask to be contacted?

    Yes.  Some people are concerned about violating the CAN-SPAM act, which protects people from unwanted (spam) emails.  Just like CCPA, CAN-SPAM requires you to provide a way to Opt Out.  Always include an unsubscribe option when sending marketing emails and maintain an unsubscribed list.  Most mass email platforms build it right into your footer and maintain a suppression list of people who have unsubscribed.  If you change platforms be sure to migrate your unsubscribe list to the new platform to remain in compliance.  The second part of CAN-SPAM is that you must identify your email as a marketing message.  That doesn’t mean you can’t get creative with your subject lines but don’t use sneaky ‘bait & switch’ tactics.

  • Do I need to log into your application?

    No, we can provide you with the data stream, making it easy for you to work the data into your current sales and marketing systems.

  • I have multiple systems that provide resolution, like Marketing Automation System, how is this different?

    Some CRMs and Marketing Automation Platforms can tag return visitors using a cookie.  That means the person needs to be in your database already and has to visit more than once.  Visitor InSites can identify them the first time they visit your site, whether they are in your database or not. 

Get Started

Contact Us

30-day free trial 

No credit card

Popular Questions

  • What is Buyer Resolution?

    Identity resolution is taking a person’s anonymous unique identifier and appending data about that person or resolving their identity.  In our case, we capture a unique identifier from your website visitors and query our Identity Graph to fill in the blanks about who they are, where they work, their titles, and how to contact them. 

  • What is an Identity Graph?

    An identity graph is a giant relational database.  It is a collection of information about a group of people from various sources.  In our case, it’s a database of US adults that contains business contact information and things that identify them (unique identifiers).  A unique identifier can be an encrypted email address, device id, or MAID.  An identity graph connects all that information and allows us to query it to resolve the identities of your website visitors. 

  • Is it legal?

    The short answer is YES, your website visitors are what is considered First Party Data, meaning they are people who have directly interacted with your company, in this case by visiting your website.  Kwanzoo enables you to use that data effectively.  That being said, there are things you should do to fully comply with privacy protection laws and be good stewards of your first-party data.  You should have a statement in your website’s privacy policy letting visitors know you collect personal data for marketing purposes.  You should have a way for them to opt out and remove them from your marketing databases if they do opt-out.  Finally, use it only for legitimate purposes to further your business.

  • What about GDPR compliance?

    GDPR is the European privacy protection law that went into effect in 2018.  It requires that consumers opt In, meaning you must inform them and gain their consent to collect and use their data.  It is the primary reason you see pop-ups asking you to accept cookies.   GDPR does not apply to the US, but what if someone from Europe visits your website?  Visitor InSites only identifies and supplies you with data about US adults.  Even if someone from outside the US visits your website, we can’t tell you who they are. They remain anonymous and GDPR is not violated.

  • Can I market to my website visitors, even if they didn’t ask to be contacted?

    Yes.  Some people are concerned about violating the CAN-SPAM act, which protects people from unwanted (spam) emails.  Just like CCPA, CAN-SPAM requires you to provide a way to Opt Out.  Always include an unsubscribe option when sending marketing emails and maintain an unsubscribed list.  Most mass email platforms build it right into your footer and maintain a suppression list of people who have unsubscribed.  If you change platforms be sure to migrate your unsubscribe list to the new platform to remain in compliance.  The second part of CAN-SPAM is that you must identify your email as a marketing message.  That doesn’t mean you can’t get creative with your subject lines but don’t use sneaky ‘bait & switch’ tactics.

  • Do I need to log into your application?

    No, we can provide you with the data stream, making it easy for you to work the data into your current sales and marketing systems.

  • I have multiple systems that provide resolution, like Marketing Automation System, how is this different?

    Some CRMs and Marketing Automation Platforms can tag return visitors using a cookie.  That means the person needs to be in your database already and has to visit more than once.  Kwanzoo can identify them the first time they visit your site, whether they are in your database or not. 

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