Go beyond leads and deliver marketing qualified accounts

Customer Success

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Plan your GTM

Instantly tie marketing performance to business impact.

Marketing & Sales Optimization integrates your marketing, sales and CRM data so you can report and optimize across your awareness, consideration and purchase efforts. MSO provides on-demand access to all your KPIs, trends and insights across the customer journey, giving you one centralized place to manage marketing’s impact on the business.


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Cross-channel demand generation optimization


Bring your awareness, consideration, and conversation into focus.

From search and social to display, email and TV, modern marketing is inherently cross-channel. But is your reporting and optimization? For most marketers the deluge of tools and reports simply add up to cross channel confusion. With Datorama, your teams can get a clear panoramic view of all campaigns and channels in one place – complete with KPIs, insights and alters so it’s easy to know which campaigns to double down on, which ones to pause and know how each one of your channels interact.



Connect all your marketing data in one place.

Web & social optimization



Centralize your social engagement and web impact.

Your sites, SEO strategy and social pages form a critical set of connection points for customers to find you, interact, purchase, and share their voice. With Datorama you don’t have to look at your organic marketing as a silo, separate from your advertising. With Datorama, you can connect all of your marketing holistically– so you can see how your paid and organic programs interact, boost your best content, optimize for quality traffic and tie your dwell times and buzz to the business.


Identify more accounts on your website

Engage 2.2x to 2.9x more accounts using

both cookie and IP-based resolution. Kwanzoo's Account-based Selling Analytics enable revenue generating teams to convert anonymous buying engagement into Marketing Qualified Accounts using

actionable data..

Deepen Engagement

with Personalized Messages

Personalization at the top of the funnel based on third-party data, which is personification, is different from targeted communications to engaged buyers. It's not just about merged fields; it's about providing engaged buyers the insights they need to form a relationship with your brand. 


Kwanzoo’s website analytics capture this buyer engagement and translate it into topics/solutions of interest. Your job is to facilitate the buyers' needs in the context of sales outreach by connecting our data back to your company's the 1st party data..

Re-engage the accounts sales cares about

Make your retargeting spend super-efficient by only retargeting accounts and buyers that are part of your ideal account profile (IAP) and ideal buyer personas. Kwanzoo’s B2B dynamic targeting is the 2nd lowest-cost tactic for engaging your known and anonymous buyers, and the number one tactic for generating engagement on real estate below the fold of your website. 


No matter the inbound source, when someone bounces, that means that the content they viewed on your site didn’t pique their interest or answer their question. With dynamic persona-based retargeting you can deliver value-based personalization specific to that account or persona. 

Understand Your Buyer Engagement

Optimize messaging and resources to meet customers' needs

Identify & Reallocate Wasted Spend

Reallocate spend based on your program performance in real-time

Gain Back Data Prep Time

Automated data prep and better data integration leave more time to plan and optimize

Better Align Across All Your Teams

Unify your marketing and sales teams with KPIs and shared data across departments

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“Kwanzoo is the smarter approach to unifying data. Now we can empower teams to be data-driven marketers. Before, it was all talk."


B2B marketers must figure out how to decipher multiple contacts from an account into groups and connect ALL buying group contacts to opportunities and revenue.


-SiriusDecisions

Account-based Analytics

Insights on accounts and buyers visiting the site, with 2.2X higher resolution

Increased Resolution

Account-based Retargeting

Serve ads to increase engagement from prior site visitors at target accounts

Increased Conversion

Account-based Personalization

Deliver relevant offers to buyers based on their account or industry

Increased Engagement

The only Sales UI that actions buying groups

Identify your buying team, understand when and what they are engaging with, and take action.

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