Go beyond
leads and deliver marketing qualified accounts
Go beyond leads and deliver marketing qualified accounts
Convert Qualified Accounts
Kwanzoo's Account-based Selling solution converts anonymous buying team engagement into Marketing-Qualified-Accounts (MQAs). The Salesforce interface enables reps to convert more MQAs into Sales-Qualified-Opportunities (SQOs).
Because Your Ideal Buyers Are Not Going to Find You on
Their Own.
Because Your Ideal Buyers Are Not Going to Find You on Their Own.
Go Beyond
Leads and Deliver Marketing Qualified Accounts.
Convert Qualified Accounts.
Kwanzoo's Account-based Selling solution converts anonymous buying team engagement into Marketing-Qualified-Accounts (MQAs). The Salesforce interface enables reps to convert more MQAs into Sales-Qualified-Opportunities (SQOs).
Two Types of Personalization:
Account-Based Personalization
Customize a prospective buyer’s experience on your website, based on the buyer’s company, buyer’s company’s industry, how the buyer accessed your site (referrer URL), other buyer company (or account) segmentation data, and more.
Buyer Behavior-Based Personalization
Personalize a prospective buyer's website experience based on their previous interactions with your content. For example, suggest products related to products of interest as demonstrated by their onsite past engagement. Based on the buyers' last website page visit, personalize to align future content displayed with the actions observed thus far across the buyer journey.
Personalized Website Experiences from Day One.
With our account-based on-domain advertising personalization, you can maximize the impact of your paid spend by ensuring that all of your website traffic, no matter the source, receives relevant messaging upon arrival. Greet every visitor on your website with a tailored message, no matter how they got there. Just like you deliver targeted ads to your segments, web personalization brings the same precision-targeted messages to your website.
Kwanzoo Precision Targeting
At Kwanzoo we specialize in identifying and delivering ads to your target accounts and personas that are prioritized based upon the elements below.
Firmo and Technographics
- Account attributes such as industry, revenue, employee size and installed technologies.
Self-Declared Intent
- Budget and Account ranking by Forecast, Recent Pilots/Evaluations, Renewal Budgets and Historical Budgets.
On-Domain Intent
- Engagement from prospects on your digital properties.
Content Consumption Intent
- Engagement with content served upon 3rd party website aggregated at the account level to show a surge in interest on a particular topic.
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based, ABM, marketing see larger deal sizes from target accounts.
Generate
Qualified Traffic
Account-based advertising is the second most cost effective way after marketing emails to generate qualified traffic.
Kwanzoo Precision Targeting
At Kwanzoo we specialize in identifying, engaging, and delivering your target personas to your ideal account profiles.
Kwanzoo consistently delivers the deepest account resolution on your website.
Our technology uses cascading tag calls across multiple 3rd party cookie and IP data providers to resolve more account identities for your anonymous website traffic.
Drive Engagement
at Scale
Account-based advertising is an essential component for todays B2B marketers. It is the richest tactic to identify and engage your customers at scale. The data collected informs all other tactics and helps you communicate most effectively with key personas at target accounts.
Precision Targeting Cuts Through the Noise
Serving ads to the precise audiences that sales cares about is done through the acquisition of 3rd-party cookie audiences, that match target personas. Augment this approach with email to cookie match to connect with hard to reach audiences. Our precision targeting avoids wasted impressions on unqualified traffic.
Engagement Across All Journey Stages
Deliver exceptional experiences throughout the customer journey including tactics designed to boost awareness, demand, pipeline acceleration and advocacy. The Kwanzoo platform ensures the right engagement for each go-to-market objective.
Deeper Insights on Engaged Buyers
Kwanzoo's reporting provides deeper insight on engaged buyers, including seniority, job function, product or solution of interest, geo location and many more data points. You’ll know exactly who engaged with your ads, their entire buying journey, and insights to better inform other tactics.
According to SiriusDecisions
a full
91% of B2B teams that are doing account-based marketing (ABM)
see larger deal sizes from their target accounts than
from non-target accounts.
Engage
Outside the Box
Lexmark Healthcare, the $400M division of Lexmark ($3.7B) provides software to hospitals, physicians and healthcare professionals.
Lexmark's goal was to increase brand awareness following a re-brand post acquisition. Using smart banners with e-mail retargeting, Lexmark saw a strong boost in engagement from users on their e-mail lists while running programs integrated with Oracle Eloqua and Salesforce systems.
We will optimize delivery with the right DSP for your audience and objective
One DSP does not fit all client objectives or advertising regions. Our customer success team will sit in the background monitoring and optimizing the delivery of your ads to ensure maximum engagement. This may mean switching DSP's mid-program, which in some cases has led to doubling click-through rates. If your advertising vendor relies on a single DSP you have have been sold impressions, not engagement.
Kwanzoo regularly delivers 2X more engagement than our competitors.
We were impressed with the engagement
we saw with Kwanzoo e-mail targeting. We are expanding our programs with Kwanzoo to continue to nurture our users beyond the inbox.”
Global Campaigns Manager,
Lexmark Healthcare
SDR & BDR Teams
- Whether you call them SDRs or BDRs, your outbound team is working hard to set meetings. Kwanzoo helps your outbound team improve their efficiency and effectiveness by focusing their efforts on the right accounts at exactly the right time.
Sales & Success Teams
- Kwanzoo helps marketers to enable their sales teams by delivering deeper account level engagement and intelligence in an organized easy to use interface that lives inside CRM.
The only Sales UI that actions buying groups
Identify your buying team, understand when and what they are engaging with, and take action.
Engagement is the New Insight
Kwanzoo organizes account and buying team engagement by the product or solution of interest. All activity by anonymous buyers (such as content consumption, live chat, call-to-action clicks, etc) throughout their entire buying journey is tracked. We then deliver these insights to BDR and sales teams so they know when to engage and on what topic.
Account insights
aligned with your
sales motion
Sales leaders want to enable salespeople with the most relevant and comprehensive data and tool sets. However, combining those toolsets into an actionable interface that relates to the B2B sales motion has become a problem unto itself. We kept hearing questions like:
- How do I prioritize my team's outreach?
- How do I support my team in identifying the buying unit?
- What do I do with my intent data?
- What is the best way to integrate website analytics data?
- Is my team simply actioning leads or have they adopted an ABS approach?
- I sell three distinct solutions with both overlapping and disparate buyer personas, and multiple rep teams. How do set up my systems or GTM sales motion to account for this scenario?
HOW :
ABM Retargeting is simple, fast and seamless. Place our tag, and sync your complete list of IAP accounts and personas by solution category. When prospects bounces from your sites we find and serve ads relevant to their product or solution of interest. We build, manage and target the audience so you convert more customers.
WHEN :
Retargeting is an essential element in every marketer’s toolkit because it works. But it works best when done in concert with a fully integrated omni-channel campaign and a sales motion that actions the insights. Kwanzoo clients are seeing increased conversions for webinar registrations and content downloads when in-banner forms are combined with on-domain personalized banners.
WHERE :
Viewers typically browse multiple sites and consume various content to help make a purchasing decision. Retargeting increases lift and can boost conversions over 250%, when strategically coordinated with website story topics or pages. Retargeting also performs extremely well for all commerce related activities, such as product catalogs and solution pages.
Personalized Website Experiences
from Day One
With our account-based on-domain advertising personalization, you can maximize the impact of your paid spend by ensuring that all of your website traffic, no matter the source, receives relevant messaging upon arrival. Greet every visitor on your website with a tailored message, no matter how they got there. Just like you deliver targeted ads to your segments, web personalization brings the same precision-targeted messages to your website.
Account Name and
Logo Personalization
One-on-One
Account specific campaigns increase engagement from the entire buying team instead of a single MQL.
Segment
Personalization
One-on-Many
Keep messaging consistent across channels, align offers to segments.
Industry
Personalization
One-on-One
Campaigns Maximize the reach and value of your vertical or topic specific content
B2B marketers must figure out how to decipher multiple contacts from an account into groups and connect ALL buying group contacts to opportunities and revenue.
-SiriusDecisions
Convert Qualified Accounts
Kwanzoo's Account-based Selling solution converts anonymous buying team engagement into Marketing-Qualified-Accounts (MQAs). The
Salesforce interface enables reps to convert more MQAs into
Sales-Qualified-Opportunities (SQOs).
The only Sales UI that actions buying groups
Identify your buying team, understand when and what they are engaging with,
and take action.
Engagement is the New Insight
Kwanzoo organizes account and buying team engagement by the product or solution of interest. All activity by anonymous buyers (such as content consumption, live chat, call-to-action clicks, etc) throughout their entire buying journey is tracked. We then deliver these insights to BDR and sales teams so they know when to engage and on what topic.
Engage all accounts sales cares about
If you don’t have a great handle on your ideal account profile (IAP), your customer facing teams should work together to define it. Your IAP should focus on relevant characteristics of your best-fit accounts, with firmographics such as industry (SIC or NAICS), employee size, annual revenue, business model, region, language spoken and technologies used.
Start by creating a master list of all accounts that fit your
ideal account profile (IAP).
Account insights aligned with your
sales motion
Sales leaders want to enable salespeople with the most relevant and comprehensive data and tool sets. However, combining those toolsets into an actionable interface that relates to the B2B sales motion has become a problem unto itself. We kept hearing questions like:
01
What do I do with my intent data?
02
How do I support my team in identifying the buying unit?
03
I sell three distinct solutions with both overlapping and disparate buyer personas, and multiple rep teams. How do set up my systems
or GTM sales motion to account
for this scenario?
04
How do I prioritize my team's outreach?
05
What is the best way to integrate website analytics data?
06
What is the best way to integrate website analytics data?
07
Is my team simply actioning leads or have they adopted an ABS approach?
Is Your Buyer Unit Engaging?
Kwanzoo Sales Insights drive sales and marketing alignment by deciphering multiple engaged contacts into solution-aligned buying teams, giving sales reps access to all the account data and insights they need to engage the right buyers with the right message.
Optimize Contact Acquisition
It’s not enough to empower your sales team with rich account insights. An account-based selling platform needs to generate, prioritize and facilitate sales engagement from within your CRM.
Retargeting Converts More Buyers
You have already made the investment in outbound campaigns, from PPC and Search to Webinars and Content Syndication. While this has created engagement, the cost has been exorbitant. Don't let that traffic go to waste. Kwanzoo enables the re-engagement of buyers with highly targeted and personalized digital ads. These ads are personalized to key buyer personas within targeted accounts.
Account-based retargeting is a critical execution tactic within an overall account-based marketing and sales strategy that maximizes outbound efforts and spend by reinforcing messaging for those who have already landed on owned digital properties, like your website.
How?
ABM Retargeting is simple, fast and seamless. Place our tag, and sync your complete list of IAP accounts and personas by solution category. When prospects bounces from your sites we find and serve ads relevant to their product or solution of interest. We build, manage and target the audience so you convert more customers.
When?
Retargeting is an essential element in every marketer’s toolkit because it works. But it works best when done in concert with a fully integrated omni-channel campaign and a sales motion that actions the insights. Kwanzoo clients are seeing increased conversions for webinar registrations and content downloads when in-banner forms are combined with on-domain personalized banners.
Where?
Viewers typically browse multiple sites and consume various content to help make a purchasing decision. Retargeting increases lift and can boost conversions over 250%, when strategically coordinated with website story topics or pages. Retargeting also performs extremely well for all commerce related activities, such as product catalogs and solution pages.
Personalized website experiences from day one
With our account-based on-domain advertising personalization, you can maximize the impact of your paid spend by ensuring that all of your website traffic, no matter the source, receives relevant messaging upon arrival. Greet every visitor on your website with a tailored message, no matter how they got there. Just like you deliver targeted ads to your segments, web personalization brings the same precision-targeted messages to your website.
Account Name and Logo Personalization
One-to-One:
Account specific campaigns increase engagement from the entire buying
team instead of a single MQL.
Segment
Personalization
One-to-Many:
Keep messaging consistent across channels, align offers to segments.
Industry
Personalization
One-to-Many:
Campaigns Maximize the reach and value of your vertical or topic specific content
B2B marketers must figure out how to decipher multiple contacts from an account into groups and connect ALL buying group contacts to opportunities and revenue.
-SiriusDecisions
