Intent data sounds good... until Sales says it doesn't work.
As the world goes more digital and online, the number of Intent data providers continues to multiply. Intent data is supposed to find you In-market accounts that are ready to buy your product or solution. And yet, many Companies find their Sales teams telling them that the intent data they are using is simply not working for them!
Intent data sounds good... until Sales says it doesn't work.
As the world goes more digital and online, the number of Intent data providers continues to multiply. Intent data is supposed to find you In-market accounts that are ready to buy your product or solution. And yet, many Companies find their Sales teams telling them that the intent data they are using is simply not working for them!
The promise
of Intent data...
finally delivered.
Intent data sounds good,
until Sales says it doesn't work.
As the world goes more digital and online, the number of Intent data providers continues to multiply. Intent data is supposed to find you In-market accounts that are ready to buy your product or solution. And yet, many Companies find their Sales teams telling them that the intent data they are using is simply not working for them!
What is Intent data today?
The typical Intent data available today is a list of accounts, with a rank or score for each account. Each such intent account list is associated with a specific topic (e.g. Cloud Security). Marketers are asked to license Intent data by one or more topics. Sales must act on these accounts.
Some providers allow for customizing a few keywords associated with an Intent data topic. Sales often finds it difficult to identify the specific buying group or team at an Account that is in a purchase cycle for their product/solution. The problem gets worse, the larger the target Account - especially large enterprises with many site locations, departments, active projects and initiatives.
What is Intent data today?
What is Intent data today?
The typical Intent data available today is a list of accounts, with a rank or score for each account. Each such intent account list is associated with a specific topic (e.g. Cloud Security). Marketers are asked to license Intent data by one or more topics. Sales must act on these accounts.
Some providers allow for customizing a few keywords associated with an Intent data topic. Sales often finds it difficult to identify the specific buying group or team at an Account that is in a purchase cycle for their product/solution. The problem gets worse, the larger the target Account - especially large enterprises with many site locations, departments, active projects and initiatives.
What is Intent data today?
What is Intent data today?
The typical Intent data available today is a list of accounts, with a rank or score for each account. Each such intent account list is associated with a specific topic (e.g. Cloud Security). Marketers are asked to license Intent data by one or more topics. Sales must act on these accounts.
Some providers allow for customizing a few keywords associated with an Intent data topic. Sales often finds it difficult to identify the specific buying group or team at an Account that is in a purchase cycle for their product/solution. The problem gets worse, the larger the target Account - especially large enterprises with many site locations, departments, active projects and initiatives.
The larger issue–how do you make all of your Intent data actionable?
A typical enterprise has multiple intent data sources (click streams, bid streams, content consumption, self-declared, product reviews, first party engagement). Each data source maintains a slightly different taxonomy of topics around account-specific intent.
Intent topics act as a proxy for revealing intent across a set of accounts for a specific product/solution from your Company. The next operational challenge is to consolidate, rank order and prioritize accounts across all of your intent data sources. It takes a lot of manual effort to harmonize the various sources around a specific intent topic.
Introducing
Kwanzoo Intent
The larger issue–how do you make all of your Intent data actionable?
A typical enterprise has multiple intent data sources (click streams, bid streams, content consumption, self-declared, product reviews, first party engagement). Each data source maintains a slightly different taxonomy of topics around account-specific intent.
Intent topics act as a proxy for revealing intent across a set of accounts for a specific product/solution from your Company. The next operational challenge is to consolidate, rank order and prioritize accounts across all of your intent data sources. It takes a lot of manual effort to harmonize the various sources around a specific intent topic.
Introducing Kwanzoo Intent
Data and insights truly customized to your business.
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business. We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
The larger issue–how do you make all of your Intent data actionable?
A typical enterprise has multiple intent data sources (click streams, bid streams, content consumption, self-declared, product reviews, first party engagement). Each data source maintains a slightly different taxonomy of topics around account-specific intent.
Intent topics act as a proxy for revealing intent across a set of accounts for a specific product/solution from your Company. The next operational challenge is to consolidate, rank order and prioritize accounts across all of your intent data sources. It takes a lot of manual effort to harmonize the various sources around a specific intent topic.
Introducing Kwanzoo Intent
Data and insights truly customized to your business
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business.
We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Data and insights truly customized to your business.
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business. We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Data and insights truly customized to your business
We went back to the drawing board, to build the right kind of Intent data. Our data is:
Customized exactly to YOUR business. We help you map out your target market, competitive landscape, buying groups and teams, and their projects and initiatives as they might call them, at their own companies. We then generate a custom Intent topic within 72 hours, that is operationalized and ready for use!
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Complete and actionable for your marketing, sales and success teams. They can each generate the right set of Intent accounts for their specific needs. Apply a range of filters and source the right Intent account list for their use case.
Our data recommends to Sales not just to the right accounts that they should pursue, but additionally the best site location(s), department(s) and even project(s) at an account that could use your product or solution. It also reveals competitive vendor(s) who may be up for renewal, or your Sales needs to research to position against them. Rich, granular, actionable data, so Sales uncovers new purchase and renewal opportunities fast!
Our data recommends to Sales not just to the right accounts that they should pursue, but additionally the best site location(s), department(s) and even project(s) at an account that could use your product or solution. It also reveals competitive vendor(s) who may be up for renewal, or your Sales needs to research to position against them. Rich, granular, actionable data, so Sales uncovers new purchase and renewal opportunities fast!
Our data recommends to Sales not just to the right accounts that they should pursue, but additionally the best site location(s), department(s) and even project(s) at an account that could use your product or solution. It also reveals competitive vendor(s) who may be up for renewal, or your Sales needs to research to position against them. Rich, granular, actionable data, so Sales uncovers new purchase and renewal opportunities fast!
Verify that our Intent data works, before you buy.
We connect to your CRM. and overlay our Intent accounts with your currently active opportunities and deals (won, lost). Quickly analyze the historic accuracy of our Intent data’s forecast of specific In-market accounts! Compare the accounts we forecasted over the past 12 months against your prior opportunities and deals. We also show you forecasted budgets for your product/solution at target intent accounts.
Verify that our Intent data works, before you buy.
We connect to your CRM. and overlay our Intent accounts with your currently active opportunities and deals (won, lost). Quickly analyze the historic accuracy of our Intent data’s forecast of specific In-market accounts! Compare the accounts we forecasted over the past 12 months against your prior opportunities and deals. We also show you forecasted budgets for your product/solution at target intent accounts.
Verify that our Intent data works, before you buy.
We connect to your CRM. and overlay our Intent accounts with your currently active opportunities and deals (won, lost). Quickly analyze the historic accuracy of our Intent data’s forecast of specific In-market accounts! Compare the accounts we forecasted over the past 12 months against your prior opportunities and deals. We also show you forecasted budgets for your product/solution at target intent accounts.
Intent data budgets are estimated and have been 81%+ accurate across multiple Topics and account lists. Forecasted intent deal close dates have been accurate by +- 1 month
Intent data budgets are estimated and have been 81%+ accurate across multiple Topics and account lists. Forecasted intent deal close dates have been accurate by +- 1 month
Intent data budgets are estimated and have been 81%+ accurate across multiple Topics and account lists. Forecasted intent deal close dates have been accurate by +-1 month
Benefits of Unified Intent Data
Find more In-Market accounts, with better actioning of the accounts across your teams. Drive more timely sales outreach to specific accounts that are showing strong buying signals. Ensure that your teams are having the right conversations, at the right time, with the right accounts, to maximize awareness, pipeline and revenues.
Benefits of Unified Intent Data
Find more In-Market accounts, with better actioning of the accounts across your teams. Drive more timely sales outreach to specific accounts that are showing strong buying signals. Ensure that your teams are having the right conversations, at the right time, with the right accounts, to maximize awareness, pipeline and revenues.
Have a Question?
We’d love to hear from you.
A single platform as your enterprise GTM backbone
A single platform as your enterprise GTM backbone.
Benefits of
Unified Intent Data
Find more In-Market accounts, with better actioning of the accounts across your teams. Drive more timely sales outreach to specific accounts that are showing strong buying signals. Ensure that your teams are having the right conversations, at the right time, with the right accounts, to maximize awareness, pipeline and revenues.
Have a Question?
We’d love to hear from you.
A single platform as your enterprise GTM backbone
A single platform as your enterprise GTM backbone.
A single platform as your enterprise GTM backbone
A single platform as your enterprise GTM backbone.
Integration as a service (iPaas)
167+ Connectors to Marketing, Sales, CS, Paid Media Systems.
Integration as a service (iPaas)
167+ Connectors to Marketing, Sales, CS, Paid Media Systems.
