Over 60% of buyer research is anonymous. Do you know what they're really doing?

Buyer Resolution Today

As a B2B marketer, the more insights you have available on your buyers and their research process before they buy, the more likely that your Sales team finds success in landing them as a Customer.

Challenges with Buyer Resolution Today

Buyers globally are sensitive to how they are being tracked by B2B companies as they visit different brand websites. New data privacy laws such as GDPR and CCPA make it harder than ever for B2B companies to track their buyers in a way that does not violate any regulations around the capture and use of buyer information.

The Range of Buyer Resolutions Options

A typical B2B buyer is tracked through multiple platforms and tools. A marketing automation platform (MAP) such as Eloqua or Pardot tracks email opens and clicks by specific buyers. The same buyer may also receive an email from a Sales engagement platform (e.g. Salesloft). Thus there are multiple point tools that each separately track a buyer’s engagement with the brand.

Unified Buyer Resolution

Our new Unified Buyer Resolution (UBR) capability uniquely brings together buyer engagement and activity data from multiple tools (e.g. Marketing Automation, Sales Engagement, ABM) to build out a unified buyer journey. Activities tracked include ad clicks, website visits, marketing email opens and clicks, and sales email opens and clicks.


Our platform additionally resolves each individual Buyer at every step using first-party cookies (e.g. the MAP cookie) as well as third-party cookies that may be on the Buyer's browser. We also provide a snippet of tracking script that can be dropped into outbound marketing and sales emails. From there we track all email opens and clicks across marketing and sales and connect it to the other activity data (e.g. ad clicks, website visits) from these same buyers. 

Benefits of Unified Buyer Resolution

Higher and more accurate buyer resolution directly helps your SDR and BDR team pursue exactly the right buyers at a target account for an appointment or meeting for a sale demo or discussion. The end result? More pipeline with net new opportunities.

Kwanzoo’s GTM platform plays a critical role across several of our demand and pipeline generation programs, as we look to grow significantly this year.

Kevin Cancilla
Head of Growth, Unravel Data

Operationalize

your Go-to-Market

Consolidate Your Tech Stack. 

A unified platform that connects to any marketing, sales, success platform, and any paid media system or tool. Operationalize the entire GTM process across all customer-facing roles, from the CEO to the frontline rep.

Trusted by

Align

your Go-To-Market

Map your Enterprise GTM goals to specific segments, audiences, tactics and marketing programs.

Execute

Demand Programs

Increase demand by launching marketing campaigns from account-specific ads to retargeting and site engagement

Accelerate

your Pipeline

Enable SDRs and frontline reps to prioritize and action the right accounts using unique insights to drive more pipeline. 

Measure

your Impact

Drive quick decisions across marketing and sales teams, so program spend is aligned to tactics that yield the best results.

Account-based Marketing 

Integration as a Service (iPaaS)

Data Lake

BI / Analytics

Multi-touch Attribution 

Multi-touch Attribution 

Revenue Operations Analytics:

A Strategic Blueprint

B2B buyers today are demanding that brands deliver a buyer's journey and customer lifecycle that provides a seamless experience. Your revenue operations analytics should be just as seamless of an experience for your internal teams and stakeholders. See how you can overcome your challenges in providing analytics and insights - that are ever harder today given the explosion of tools, fragmented data, lack of standardization, and more.

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