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Building a visionary company requires 1% vision and 99% alignment.
James C. Collins and Jerry Porras
Building Your Company’s Vision, Harvard Business Review
Generate
Qualified Traffic
Account-based advertising is the second most cost effective way after marketing emails to generate qualified traffic.
Kwanzoo Precision Targeting
At Kwanzoo we specialize in identifying, engaging, and delivering your target personas to your ideal account profiles.
Kwanzoo consistently delivers the deepest account resolution on your website.
Our technology uses cascading tag calls across multiple 3rd party cookie and IP data providers to resolve more account identities for your anonymous website traffic.
Drive Engagement
at Scale
Account-based advertising is an essential component for todays B2B marketers. It is the richest tactic to identify and engage your customers at scale. The data collected informs all other tactics and helps you communicate most effectively with key personas at target accounts.
Precision Targeting Cuts Through the Noise
Serving ads to the precise audiences that sales cares about is done through the acquisition of 3rd-party cookie audiences, that match target personas. Augment this approach with email to cookie match to connect with hard to reach audiences. Our precision targeting avoids wasted impressions on unqualified traffic.
Engagement Across All Journey Stages
Deliver exceptional experiences throughout the customer journey including tactics designed to boost awareness, demand, pipeline acceleration and advocacy. The Kwanzoo platform ensures the right engagement for each go-to-market objective.
Deeper Insights on Engaged Buyers
Kwanzoo's reporting provides deeper insight on engaged buyers, including seniority, job function, product or solution of interest, geo location and many more data points. You’ll know exactly who engaged with your ads, their entire buying journey, and insights to better inform other tactics.
According to SiriusDecisions
a full
91% of B2B teams that are doing account-based marketing (ABM)
see larger deal sizes from their target accounts than
from non-target accounts.
Engage
Outside the Box
Lexmark Healthcare, the $400M division of Lexmark ($3.7B) provides software to hospitals, physicians and healthcare professionals.
Lexmark's goal was to increase brand awareness following a re-brand post acquisition. Using smart banners with e-mail retargeting, Lexmark saw a strong boost in engagement from users on their e-mail lists while running programs integrated with Oracle Eloqua and Salesforce systems.
We will optimize delivery with the right DSP for your audience and objective
One DSP does not fit all client objectives or advertising regions. Our customer success team will sit in the background monitoring and optimizing the delivery of your ads to ensure maximum engagement. This may mean switching DSP's mid-program, which in some cases has led to doubling click-through rates. If your advertising vendor relies on a single DSP you have have been sold impressions, not engagement.
Kwanzoo regularly delivers 2X more engagement than our competitors.
We were impressed with the engagement
we saw with Kwanzoo e-mail targeting. We are expanding our programs with Kwanzoo to continue to nurture our users beyond the inbox.”
Global Campaigns Manager,
Lexmark Healthcare
