AI-Powered
Insights.
AI-Powered Insights.
Know What You Don't Know.
Know What You Don't Know.
Always-on marketing requires a new pipeline of insights.
Marketing budgets are growing, so is the demand to drive profitability, growth, and better customer experiences with continual optimization. Kwanzoo Insights is here to help.
Kwanzoo Insights automatically identifies strategies that will help you capitalize on what's working and course-correct what isn't. Doing so at the pace of marketing will ensure you keep your KPIs on track as they evolve day by day. You can breathe easier while still not missing a thing with Einstein Marketing Insights assisting your campaigns.
Always-on marketing requires a new pipeline of insights.
Marketing budgets are growing, so is the demand to drive profitability, growth, and better customer experiences with continual optimization. Kwanzoo Insights is here to help.
Kwanzoo Insights automatically identifies strategies that will help you capitalize on what's working and course-correct what isn't. Doing so at the pace of marketing will ensure you keep your KPIs on track as they evolve day by day. You can breathe easier while still not missing a thing with Einstein Marketing Insights assisting your campaigns.
Newsfeed of Insights
Einstein Marketing Insights understands how data impacts KPIs. Your most crucial insights automatically rise to the top.
Optimization Superhighways
Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward.
Built for Marketers
Choose your KPIs and get visual guides with natural language explanations. Share with teammates. Get notified.
Newsfeed of Insights
Einstein Marketing Insights understands how data impacts KPIs. Your most crucial insights automatically rise to the top.
Optimization Superhighways
Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward.
Built for Marketers
Choose your KPIs and get visual guides with natural language explanations. Share with your teammates. Get notified.
Newsfeed of Insights
Einstein Marketing Insights understands how data impacts KPIs. Your most crucial insights automatically rise to the top.
Optimization Superhighways
Einstein Marketing Insights turns hours or days of analysis into minutes. Then, it offers you optimization paths forward.
Built for Marketers
Choose your KPIs and get visual guides with natural language explanations. Share with your teammates. Get notified.
Kwanzoo Revenue Insights works hard,
so you can work smart.
Kwanzoo Revenue Insights works hard,
so you can work smart.
Kwanzoo Revenue Insights works hard,
so you can work smart.
AI-Assisted
Harmonization
begins at the data integration phase, with code-less integration of all of your sources. Then, dynamic organization lets all your data work together.
AI-Based
Optimization
steps in at the analysis phase, using automated regression modeling and statistical analysis methods to reveal insights
and optimization paths across all of your data.
AI-Assisted
Harmonization
begins at the data integration phase, with code-less integration of all of your sources. Then, dynamic organization lets all your data work together.
AI-Based
Optimization
steps in at the analysis phase, using automated regression modeling and statistical analysis methods to reveal insights
and optimization paths across all of your data.
Inside the Kwanzoo Revenue Insights Bot
Kwanzoo Revenue Insights (KRI) is an Insights Discovery tool that analyzes a Data Set and uncovers key highlights that affect your performance positively or negatively, enabling you to become proactive with your data and find points to improve or reinforce.
The Insights Bot creates two types of insights:
- Over/Under Performers: These are segments of your data whose performance and volume in a selected time stand out. For example, last month, Campaign Y’s CTR was 60% above average, and its volume was substantial - 11% of overall impressions during that month).
- Change Drivers:
These are segments of your data that caused a change in overall performance between two date ranges. For example, if your CTR has dropped significantly between last week and this week, Site X, whose CTR decreased by 70%, and Impressions increased from 2M to 5M, maybe a change driver insights - a significant cause for this change).
Insights bots are available to anyone in the power user role and up. Note that KRI adheres to the user’s data access permissions, so if a bot is based on a hidden measurement, any user who doesn’t have access to that measurement will not see the bot. If a regular bot contains some insights that are based on an inaccessible measurement or dimension, only these insights will not be shown to a user who doesn’t have access to them.
Inside the Kwanzoo Revenue Insights Bot
Kwanzoo Revenue Insights (KRI) is an Insights Discovery tool that analyzes a Data Set and uncovers key highlights that affect your performance positively or negatively, enabling you to become proactive with your data and find points to improve or reinforce.
The Insights Bot creates two types of insights:
- Over/Under Performers: These are segments of your data whose performance and volume in a selected time stand out. For example, last month, Campaign Y’s CTR was 60% above average, and its volume was substantial - 11% of overall impressions during that month).
- Change Drivers:
These are segments of your data that caused a change in overall performance between two date ranges. For example, if your CTR has dropped significantly between last week and this week, Site X, whose CTR decreased by 70%, and Impressions increased from 2M to 5M, maybe a change driver insights - a significant cause for this change).
Insights bots are available to anyone in the power user role and up. Note that KRI adheres to the user’s data access permissions, so if a bot is based on a hidden measurement, any user who doesn’t have access to that measurement will not see the bot. If a regular bot contains some insights that are based on an inaccessible measurement or dimension, only these insights will not be shown to a user who doesn’t have access to them.
B2B marketers must figure out how to decipher multiple contacts from an account into groups and connect ALL buying group contacts to opportunities and revenue.
-SiriusDecisions
B2B marketers must figure out how to decipher multiple contacts from an account into groups and connect ALL buying group contacts to opportunities and revenue.
-SiriusDecisions
