Serve ads to Target Accounts–
post engagement.
Serve ads to target accounts– post engagement.
Re-engage and convert more buyers.
Retargeting, or re-marketing, is online display advertising designed to keep conversations flowing after buyers have disengaged, or bounced, from a Company’s website or other 1st party digital properties (e.g. a microsite).
For most B2B websites, only 2.35% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 97%+ of users who don’t convert right away.
Re-engage and convert more buyers.
Retargeting, or re-marketing, is online display advertising designed to keep conversations flowing after buyers have disengaged, or bounced, from a Company’s website or other 1st party digital properties (e.g. a microsite).
For most B2B websites, only 2.35% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 97%+ of users who don’t convert right away.
What makes us different?
The next step for your Go-to-Market teams.
You've invested in outbound campaigns, from PPC, Search-to-Webinars, to Content Syndication, and while this has created engagement, the cost has been exorbitant. Don't let traffic go to waste. Kwanzoo enables buyer re-engagement with highly targeted and personalized digital ads to key buyer personas within targeted accounts.
Account-based retargeting is a critical execution tactic within an overall account-based go-to-market strategy that maximizes outbound efforts and spend by reinforcing messaging for those who have already landed on owned digital properties, like your website.
The next step for your
Go-to-Market teams.
You've invested in outbound campaigns, from PPC, Search-to-Webinars, to Content Syndication, and while this has created engagement, the cost has been exorbitant. Don't let traffic go to waste. Kwanzoo enables buyer re-engagement with highly targeted and personalized digital ads to key buyer personas within targeted accounts.
Account-based retargeting is a critical execution tactic within an overall account-based go-to-market strategy that maximizes outbound efforts and spend by reinforcing messaging for those who have already landed on owned digital properties, like your website.
What
You Can Do
with Re-targeting.
What You Can Do with Re-targeting.
Tailored Messaging
Personalize content to audiences based on actions they've taken with your brand.
Engage Audiences
Personalize content to audiences based on actions they've taken with your brand.
Accelerate Awareness
Drive sales & collect quality leads by guiding prospects along the purchase path.
Tailored Messaging
Personalize content to audiences based on actions they've taken with your brand.
Engage Audiences
Personalize content to audiences based on actions they've taken with your brand.
Accelerate Awareness
Drive sales & collect quality leads by guiding prospects along the purchase path.
Account-Based Site Retargeting
How is it different?
Account-based site retargeting limits advertising delivery strictly to those prior website visitors who match the target buyer personas or buying groups that are of interest from the set of target accounts (also known as the Ideal Account Profile, or IAP list of accounts) that are of interest to the B2B company’s sales team.
This type of retargeting is more advanced than what’s available through regular retargeting providers such as Google Adwords or Adroll. It results in significant media cost savings so only buyers of interest to the Company are retargeted. The reporting that comes with Account-based Site Retargeting programs is also more actionable for Sales teams, as it reveals the exact accounts that are showing intent for the Company’s products and solutions.
Account-Based Site Retargeting
How is it different?
Account-based site retargeting limits advertising delivery strictly to those prior website visitors who match the target buyer personas or buying groups that are of interest from the set of target accounts (also known as the Ideal Account Profile, or IAP list of accounts) that are of interest to the B2B company’s sales team.
This type of retargeting is more advanced than what’s available through regular retargeting providers such as Google Adwords or Adroll. It results in significant media cost savings so only buyers of interest to the Company are retargeted. The reporting that comes with Account-based Site Retargeting programs is also more actionable for Sales teams, as it reveals the exact accounts that are showing intent for the Company’s products and solutions.
How does retargeting work?
We place a small, unobtrusive piece of code on your site (often called a pixel). It is invisible to visitors and won’t affect performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your visitors browse the Web, this cookie will let your retargeting provider know when to serve ads.
Ads are only served to users who have previously visited your website. Retargeting works because you target people who are already familiar with your brand and have recently expressed interest. Most marketers see higher ROI from their retargeting campaigns than from most other digital channels.
How does retargeting work?
We place a small, unobtrusive piece of code on your site (often called a pixel). It is invisible to visitors and won’t affect performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your visitors browse the Web, this cookie will let your retargeting provider know when to serve ads.
Ads are only served to users who have previously visited your website. Retargeting works because you target people who are already familiar with your brand and have recently expressed interest. Most marketers see higher ROI from their retargeting campaigns than from most other digital channels.
When does retargeting
work best?
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.
Retargeting works best in conjunction with broader inbound and outbound marketing or demand generation. Strategies involving content marketing, Google AdWords, and targeted display advertising are great for driving inbound traffic, but it’s extremely hard to convert B2B visitors on their first visit.
On the other hand, retargeting can help increase conversions, but it can’t drive buyers to your website. Your best way to optimize success is using one or more program tactics to drive high quality inbound traffic, supported by retargeting programs to get the most out of that traffic.
When
does retargeting
work best?
Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy.
Retargeting works best in conjunction with broader inbound and outbound marketing or demand generation. Strategies involving content marketing, Google AdWords, and targeted display advertising are great for driving inbound traffic, but it’s extremely hard to convert B2B visitors on their first visit.
On the other hand, retargeting can help increase conversions, but it can’t drive buyers to your website. Your best way to optimize success is using one or more program tactics to drive high quality inbound traffic, supported by retargeting programs to get the most out of that traffic.
Account-Based Site Retargeting
Does it work with LinkedIn retargeting?
Yes, account-based site retargeting works well with LinkedIn retargeting. Combining the two approaches maximizes reach and engagement with prior website visitors. LinkedIn ads are 3X more expensive than display advertising through any of the major media buying platforms (DSPs). Therefore LinkedIn retargeting adds a low-cost way of re-engaging any prior site visitors when they’re logged back onto LinkedIn, after visiting the Company’s website.
Account-Based Site Retargeting
Does it work with LinkedIn retargeting?
Yes, account-based site retargeting works well with LinkedIn retargeting. Combining the two approaches maximizes reach and engagement with prior website visitors. LinkedIn ads are 3X more expensive than display advertising through any of the major media buying platforms (DSPs). Therefore LinkedIn retargeting adds a low-cost way of re-engaging any prior site visitors when they’re logged back onto LinkedIn, after visiting the Company’s website.
Retargeting can lift ad engagement rates up 400%, accelerating pipeline. The average click-through rate for display ads is 0.06% to 0.15%, while the CTR for retargeted ads can be up to 0.3%.
Kwanzoo Client Stat
Retargeting can lift ad engagement rates up 400%, accelerating pipeline. The average click-through rate for display ads is 0.06% to 0.15%, while the CTR for retargeted ads can be up to 0.3%.
Kwanzoo Client Stat
