Convert Qualified Accounts

Kwanzoo's Account-based Selling solution converts anonymous buying team engagement into Marketing-Qualified-Accounts (MQAs). The Salesforce interface enables reps to convert more MQAs into Sales-Qualified-Opportunities (SQOs). 

SDR & BDR Teams

  • Whether you call them SDRs or BDRs, your outbound team is working hard to set meetings. Kwanzoo helps your outbound team improve their efficiency and effectiveness by focusing their efforts on the right accounts at exactly the right time.

Sales & Success Teams

  • Kwanzoo helps marketers to enable their sales teams by delivering deeper account level engagement and intelligence in an organized easy to use interface that lives inside CRM.

The only Sales UI that actions buying groups

Identify your buying team, understand when and what they are engaging with, and take action.

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Engagement is the New Insight

Kwanzoo organizes account and buying team engagement by the product or solution of interest. All activity by  anonymous buyers (such as content consumption, live chat, call-to-action clicks, etc) throughout their entire buying journey is tracked. We then deliver these insights to BDR and sales teams so they know when to engage and on what topic.

Account insights

aligned with your

sales motion 

Sales leaders want to enable salespeople with the most relevant and comprehensive data and tool sets. However, combining those toolsets into an actionable interface that relates to the B2B sales motion has become a problem unto itself. We kept hearing questions like:

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  • How do I prioritize my team's outreach?
  • How do I support my team in identifying the buying unit?
  • What do I do with my intent data?
  • What is the best way to integrate website analytics data?
  • Is my team simply actioning leads or have they adopted an ABS approach?
  • I sell three distinct solutions with both overlapping and disparate buyer personas, and multiple rep teams. How do set up my systems or GTM sales motion to account for this scenario?

Deliver Actionable Insights to SDRs & Sales Directly Inside Salesforce.

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Deliver Actionable Insights to SDRs and Sales Directly Inside Salesforce.

Access and customize all program data in the Kwanzoo Salesforce UI.

  • Get graph views of buyer engagement for any date range.
  • Filter data by buyer personas, geo location, and product/solution.
  • Sort data by # engaged accounts, # engaged buyers, # activities, or last activity.
  • View additional account details, including most recent activity and first activity.
See it in Action

Action Entire Buying Groups with ABM Buyer Insights

Identify the key buyers in charge of purchase decisions at your target accounts. Understand what they are engaging with, and when they engage with your online ads, webpage, and more. Take action using real-time data so you know exactly when to reach out to your key buyers.

Get granular data on individual buyer activities

View data on each ad click, website visit, or live chat engagement with members of your key buying units at your target accounts, and see them all in the Buyer Activity view to get a step-by-step understanding of each individual buyer journey.

View Buyer Engagements by Department and Level

See how and which buyers from key buying groups at your ideal account profile (IAP) have engaged with your ads, website and more. Filter engagements at a particular company by department of the engaged buyer (Marketing/IT/Finance etc), seniority level (Owner/C-Level/VP etc), and more. Detail views are also available with information on the exact engagements undertaken by each buyer. 

Run more precise queries in Linkedin SalesNav

See and connect with engaged buyers for sales outreach and followup in Linkedin SalesNav, by using the direct links provided in the Salesforce Kwanzoo UI.

HOW :

ABM Retargeting is simple, fast and seamless. Place our tag, and sync your complete list of IAP accounts and personas by solution category.  When prospects bounces from your  sites we find and serve ads relevant to their product or solution of interest. We build, manage and target the audience so you convert more customers.

WHEN :

Retargeting is an essential element in every marketer’s toolkit because it works. But it works best when done in concert with a fully integrated omni-channel campaign and a sales motion that actions the insights.  Kwanzoo clients are seeing increased conversions for webinar registrations and content downloads when in-banner forms are combined with on-domain personalized banners.

WHERE :

Viewers typically browse multiple sites and consume various content to help make a purchasing decision. Retargeting increases lift and can boost conversions over 250%, when strategically coordinated with website story topics or pages. Retargeting also performs extremely well for all commerce related activities, such as product catalogs and solution pages.

Personalized Website Experiences

from Day One

With our account-based on-domain advertising personalization, you can maximize the impact of your paid spend by ensuring that all of your website traffic, no matter the source, receives relevant messaging upon arrival. Greet every visitor on your website with a tailored message, no matter how they got there. Just like you deliver targeted ads to your segments, web personalization brings the same precision-targeted messages to your website.

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Account Name and

Logo Personalization

One-on-One

Account specific campaigns increase engagement from the entire buying team instead of a single MQL.

Segment

Personalization

One-on-Many

Keep messaging consistent across channels, align offers to segments.

Industry

Personalization

One-on-One

Campaigns Maximize the reach and value of your vertical or topic specific content

B2B marketers must figure out how to decipher multiple contacts from an account into groups and connect ALL buying group contacts to opportunities and revenue.



-SiriusDecisions